How to Guides

Work smarter, not harder: 5 common internal communications pitfalls – and how to fix them!



  • Brilliant Ink

Internal communications is having a bit of a renaissance. We are seeing Internal Communications roles elevated to a higher level in many of the organizations we work with, and increasingly, internal communicators have a seat at the proverbial table where major company decisions are made.

But with this broader scope of influence also comes an ever-increasing (and increasingly complicated) set of demands and expectations. All across the organization, leaders are looking to internal communicators to help them address some of their biggest challenges. All of this attention means we, as communicators, must be working at the top of our game. We must constantly be looking for ways to work smarter, not harder.

In this guide you will learn some of the most common inefficiencies we’ve seen among internal communications teams, and how to address them, to ensure you’re meeting – and exceeding – your organization’s new set of expectations.