7 creative ideas for your employee newsletter
— September 24th, 2017
The best company newsletters are informative, interactive and engaging. Their goal is to not only make sure employees across your workforce know what's going on at the company but also to foster a sense of involvement and community.
7 steps to creating the best employee newsletters
Here are 7 fun employee newsletter ideas that will help you create a successful internal newsletter.
Executives in the spotlight
Create an inclusive, transparent work environment from the top down by including a Senior Management Spotlight section where employees get to know the company's top executives. Think about developing a series of Q&As as a short video where management answer questions about their roles, their ideas, or plans for the business, and even a non-invasive personal question. Creating video content means employees get to see the face behind the name, establishing stronger trust and transparency, and a sense of "we're in this together".
A day in the life of employee/team
Give individuals and teams an opportunity to shine with an In Profile section. In large, or even small, organizations, employees might not know exactly what certain individuals or teams do or how they contribute to the business. A 'day in the life' interview with a team or an individual is a great way to put employees and their work in the spotlight. Make sure to include photos of the team or individual being profiled to accompany the interview, and keep the interview short – five key questions is enough.
Customer success story
Nothing showcases your company better than real-life stories of your products or services in action. By including customer case studies in your internal newsletter employees get a glimpse of how your products or services are delivering benefits to your customers. You may already be developing written case studies or even video case studies for your external marketing efforts, so why not include one in every issue of your internal newsletter. Hearing real stories from real customers is a great way for employees to get an insight into the products or services they may have been involved with developing or delivering and can generate a feel-good factor about the work they're doing.
In the news
Consider adding a section that highlights how the company has made the news. Include customer or project wins, any awards or accolades that have been achieved, details on product launches that have made the news or any other successes during the quarter. Adding images of headlines or links to articles about the business, and even links to radio interviews or TV appearances gives employees the opportunity to see how the company is seen by the outside world. Showcasing your media mentions is also a good way to foster a sense of pride as employees are seeing your successes first hand.
Critical to the success of any CSR strategy is staff involvement. It’s vital that you engage with them and encourage them to make suggestions, whether it’s for charities to support or activities that will make a difference. By highlighting projects, events, and initiatives in the company newsletter you can create a real buzz around your CSR strategy. Add in photos and a short write-up of particular events, making sure to highlight the impact they've made. This could be linked to your 'in the news' section if any specific event has made the headlines.
Photos of social or corporate events are a great way to get people interested in the company newsletter. People love spotting other people (and themselves) in photos. Make the photos downloadable so employees can share the images with their friends or family. Having a photo diary section also reinforces that your company is inherently social and can be a great way for new employees to get a sense of the workplace and the social life.
Recognising milestones in employees' lives can be a nice way to nurture a sense of community in the workplace. Include a section in your newsletter where you mention these landmarks: who are retired, who got a promotion, who's joined the company. Employees have personal lives too, so it's a nice idea to include any special highlights: who's getting married or who's just had a baby.
Take a break
As the saying goes "all work and no play…". It's a good idea to add some fun things to your newsletter for employees, or a place where they can take a break. Crosswords, Sudoku, and word puzzles are fun employee newsletter ideas, but what about ramping up the creativity a little with some interactive games? Everybody loves guessing quotes from movies or identifying movies from still photos. You could create a short video clip with snippets from well-known (or more obscure) movies and ask employees to guess the film in the comments underneath the video. Or for a less labor-intensive option, simply pop in some photos of movie scenes. This type of game could generate 'watercooler' talk and get employees interacting with each other.
Think about each section and grasp any opportunity to maximise engagement; allow sharing and comments, for example. It's also a good idea to mix things up when it comes to format by featuring text, photos, and video.