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Company Newsletter Ideas: Employee Newsletter Ideas and Examples

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 — June 23rd, 2023

Company Newsletter Ideas: Employee Newsletter Ideas and Examples

If you’re looking for company newsletter ideas or employee newsletter ideas, look no further! This article provides numerous examples and creative suggestions for employee newsletter content that will help you up your internal communications game.

Employee Newsletter Ideas: Creative Suggestions for Company Newsletters

One of the significant purposes of employee newsletters is to keep employees informed on what’s happening within the company. To make your company newsletter engaging, it’s essential to include a mix of company updates, case studies, industry news, tips and tricks, and employee-focused content.

Poppulo's communication platform can be a communicator’s best friend and their #1 tool in their toolbox. Organizations are seeking to produce impactful employee newsletters now more than ever. Here are some newsletter ideas and examples to inspire your internal newsletter

  1. Feature Employee Profiles: Employee newsletters are a great way to showcase the talents and face of your organization. Regularly featuring employee profiles in your newsletter is an effective way to spotlight employees and showcase what makes your company unique. By highlighting the stories and achievements of standout employees, these profiles also motivate other employees and help build a strong company culture.
  2. Share Company Updates: One of the most critical functions of an employee newsletter is to provide updates on key company events, milestones, and policy changes. This can be done through a "Company Updates" section highlighting recent organizational changes or achievements and keeping employees in the loop on any events or policy changes they should be aware of.
How to improve employee newsletter open rates and drive engagement
  1. Include Case Studies: Case studies can be a powerful tool for showcasing the success of your company’s products or services and teaching employees about best practices. By including case studies in your employee newsletters, you can demonstrate the effectiveness of your offerings and encourage employees to learn from one another’s experiences in similar situations. Case studies also help to strengthen employees’ belief in the company’s mission and values.
  2. Provide Industry News and Expert Insights: Employees must stay updated on industry news, trends, and expert insights. Including a section dedicated to these topics in your employee newsletters can help employees stay informed and knowledgeable about what’s happening in their field and beyond. Consider summarizing this news into digestible bites or incorporating infographics to visualize complex information to make it more engaging.
  3. Offer Tips and Tricks: It’s always helpful for employees to acquire or refine new skills. Offering tips and tricks on a specific subject, such as productivity hacks or essential communication skills, within your employee newsletters can give employees relevant, actionable information that they can use to improve their personal and professional lives.
  4. Highlight Employee Achievements: Make it a point to celebrate employee achievements, whether big or small, regularly. It can be as simple as a quick shoutout to an individual who has recently closed a big deal or a recognition of a team that has delivered outstanding results on a project. By highlighting these achievements, you boost employee morale and foster a sense of camaraderie and pride within the organization.
  5. Solicit Employee Feedback: Employee newsletters should be a two-way channel of communication. Consider incorporating a feedback form or an open invitation for employees to share their suggestions, ideas, or concerns. This initiative sends a clear message that your company values their input and is dedicated to continuous improvement, which can result in higher employee morale and engagement.

A well-crafted employee newsletter can be a powerful tool that helps strengthen internal communications, promote company culture, increase employee engagement, and ultimately improve overall productivity. By incorporating these newsletter ideas and examples, you can create company newsletters that are informative, engaging, and meaningful to your employees.

Inspiring Examples and Employee Newsletter Ideas


A company’s internal communications are just as important as its external communications. A well-crafted employee newsletter is an essential communication tool, and many companies have already embraced the idea of creating engaging newsletters for their employees. In this section, we will look at some inspiring examples of employee newsletter ideas in action and discuss the key components that make an excellent place for internal communication. Zappos, the popular online shoe and clothing retailer, is an inspiring example of a fantastic company newsletter. Their employee newsletter highlights employee stories, events, and happenings within the company and opportunities for employees to participate and grow within the organization.The Zappos newsletter is a fantastic representation of their company culture and an excellent place for employees to learn about their colleagues and the organization.

As for companies operating in crisis communications, their employee newsletters must continuously inform employees about the steps taken to resolve the crisis and assure them of the company’s commitment to employee safety and well-being. Such newsletters may include updates on company policies and resources and email links to accessible and relevant information. For example, during the COVID-19 pandemic, many companies distributed newsletters that provided employees with the necessary resources, communication tools, and support to navigate the crisis and maintain a positive work environment.

You have numerous formats and styles when creating your company’s employee newsletter. Some popular options include email newsletters, like template-based designs, which can be easily customized to fit your company’s branding and specific needs. Utilizing easy-to-edit from internal communication email software like Poppulo can also save time, allowing you to focus more on producing quality content for your employees.

Employee Stories

Beyond the visual design, creating engaging content for your employee newsletter is crucial. Combining company news, updates, and employee stories can create a well-rounded newsletter that addresses all aspects of your company’s internal communications. Also, consider polling your employees to learn about their interests and priorities, ensuring your newsletter addresses topics that genuinely matter to them.

Incorporating employee recognition in your company newsletters is another excellent newsletter idea. This can be done in various ways, from highlighting employees who exemplify your company’s values to celebrating recent promotions or achievements. By sharing these stories, you motivate your employees and foster a supportive and positive company culture.

Poppulo streamlines the content management process with its centralized system, enabling companies to efficiently store and organize their newsletter materials. By utilizing Poppulo, organizations have the means to create relevant newsletters, engaging and effectively communicating with employees, thus fostering a stronger sense of community within the company. So now all there’s left to do is develop some employee newsletter ideas.

Executives in the spotlight

Create an inclusive, transparent work environment from the top down by including a Senior Management Spotlight section where employees get to know the company’s top executives.

Consider developing a series of Q&As as a short video where management answers questions about their roles, ideas, business plans, and even a non-invasive personal question. Creating video content means employees see the face behind the name, establishing more vital trust, transparency, and a sense of "we’re in this together".

A day in the life of employee/team

Allow individuals and teams to shine with an In Profile section. In large or small organizations, employees must learn what particular individuals or groups do or how they contribute to the business.

A ‘day-in-the-life interview with a team or an individual is a great way to put employees and their work in the spotlight. Include photos of the team or individual to accompany the interview, and keep the discussion short – five key questions are enough.

Customer success story employee newsletters

Nothing showcases your company better than real-life stories of your products or services. Employees can see how your products or services benefit your customers by including customer case studies in your internal newsletter. You may already be developing written case studies or even video case studies for your external marketing efforts, so why not include one in every issue of your internal newsletter?

Hearing real stories from real customers is a great way for employees to get insight into the products or services they may have been involved with developing or delivering and can generate a feel-good factor about their work.

In the news

Consider adding a section that highlights how the company has made the news. Include customer or project wins, any awards or accolades achieved, details on product launches that have made the news, or any other successes during the quarter.

Adding images of headlines or links to articles about the business, and even links to radio interviews or TV appearances, allows employees to see how the outside world sees the company. Showcasing your media mentions is also an excellent way to foster pride as employees see your successes firsthand.

CSR corner

Critical to the success of any CSR strategy is staff involvement. You must engage with them and encourage them to make suggestions, whether for charities to support or activities that will make a difference. You can create a real buzz around your CSR strategy by highlighting projects, events, and initiatives in the company newsletter. Add photos and a short write-up of particular circumstances, highlighting their impact. This could be linked to your ‘in the news section if any specific event has made the headlines.

Photo diary

Photos of social or corporate events are a great way to get people interested in the company newsletter. People love spotting other people (and themselves) in photos. Make the photos downloadable so employees can share the images with their friends or family.

Having a photo diary section also reinforces that your company is inherently social and can be an excellent way for new employees to get a sense of the workplace and social life.

Employees' milestones

Recognizing milestones in employees’ lives can be an excellent way to nurture a sense of community in the workplace. Include a section in your newsletter where you mention these landmarks: who are retired, who got a promotion, who’s joined the company.

Employees have personal lives, too, so it’s an excellent idea to include any particular highlights: who’s getting married or just having a baby.

Take a break

As the saying goes, "All work and no play…". Adding some fun things to your newsletter for employees or a place where they can take a break is a good idea. Crosswords, Sudoku, and word puzzles are fun employee newsletter ideas, but what about ramping up creativity with some interactive games? Everybody loves guessing quotes from movies or identifying movies from still photos.

Create a short video clip with snippets from well-known (or more obscure) movies and ask employees to guess the film in the comments underneath the video. Or, for a less labour-intensive option, pop in some photos of movie scenes. This type of game could generate ‘watercooler" talk and get employees interacting with each other.

Consider each section and grasp any opportunity to maximize engagement; allow sharing and comments, for example. Mixing things up regarding format by featuring text, photos, and video is also a good idea.

Employee of the Month

Apart from being a way to highlight behaviours and performance that reflect the company culture and help achieve its goals, employee-of-the-month programs can be a great way to create some friendly competition. Highlighting the chosen employee of the month in the internal newsletter makes it easy for coworkers to congratulate the winner.

Ridiculous People in the News

Adding a splash of the ridiculous is a great way to add an element of light-heartedness and fun to a newsletter that can otherwise make information feel heavy and dull. Going to Google and typing crazy news stories will offer an abundance of articles and videos to choose from that will both fill-up space in the letter and give employees a great laugh.

Pets at Work

Nothing cheers people as much as a cute picture of an adorable pet. Create a fun newsletter segment that allows employees to share a snap of their beloved furry friend. This could be included on either a monthly or weekly basis depending on the size of your company and how many pets there are to get through.

Alongside the picture, ask employees to share some details about their pets, and, if they feel brave enough, request they write a fun profile from the animal’s point of view.

Contests

Everyone loves to win; it’s as simple as that. Creating a contest throughout the organization or one particular department is a great way to add excitement to the office.

To make it more appealing, companies can get workers involved early by dropping weekly or daily hints in the space leading up to the announcement of the contest.

Behind-the-scenes

Here are some other ways to make your internal newsletter more fun and interactive for employees.

These are just a few examples of many when it comes to content ideas for the company newsletter, see more great ideas here.

Newsletter Names: Catchy and Memorable Titles for Your Company Employee Publication

A good newsletter keeps employees engaged, connected, and informed. It’s a fantastic tool for companies to make important announcements, share new developments, recognize achievements, and provide helpful work-related information. However, a successful newsletter won’t work unless it has a catchy and memorable title that’ll grab the attention of its audience from the get-go.

Here are some ideas to help you make your company newsletter title stand out and keep your workforce in the know. Remember, the most critical aspect of any publication is its ability to cater to its audience’s interests and preferences. So, as you consider various options for the name of your company newsletter, keep your coworkers" content and importance in mind. Templates can be a helpful place to start, but don’t be afraid to think outside the box and create some creative and original names on your own.

  • The Work Scoop: A simple yet effective title that emphasizes the focus on work-related news and information. It’s an easy choice if you want a no-frills name for your newsletter.
  • Behind the Desk: Give your employees a glimpse into the lesser-known aspects of their workplace with a newsletter that focuses on the inner workings of your company. This name suggests the content will provide a unique, behind-the-scenes perspective on your organization.
  • Toolbox Times: Sharing tools, tips, and tricks to help employees succeed in their roles can be a popular component of your newsletter. The name Toolbox Times aptly conveys the idea that your publication will assist workers in honing their skills and improving their work performance.
  • The Watercooler: Many meaningful conversations and lighthearted moments happen around the proverbial watercooler. This title implies that your newsletter will be where employees can share stories, concerns, and general company information – just like a good old-fashioned water cooler chat.
  • Breakroom Buzz: Like the water cooler, a breakroom is where employees spend downtime and have conversations. This title conveys that your newsletter will provide engaging content for employees to discuss and enjoy during their breaks.
  • The Workforce Weekly: Reassuring your audience that your newsletter will be published consistently and on time can build trust and readership. A title like The Workforce Weekly can establish that expectation for readers and keep them returning for more.
  • The HR Herald: If your newsletter is primarily focused on human resources information, news, and updates, this title serves as a clear indicator of the content. This name is likely to catch the attention of employees interested in the HR aspect of your organization.</p> <p>8.
  • The Great Grapevine: Grapevines traditionally refer to the informal communication channels within an organization. A newsletter named The Great Grapevine signals that it will provide news, rumours, and updates from across your company, helping employees stay connected and informed.
  • The Company Connection: If your goal is to unite everyone and foster community within your organization, a name like The Company Connection might be a perfect fit. It highlights the newsletter’s function in connecting different departments and employees within your company.
  • The Ideas Exchange: Promote innovation and collaboration amongst employees by encouraging them to share their thoughts and ideas in your newsletter. A title like The Ideas Exchange appropriately communicates that this is a space for workers to engage in creative thinking and learning.

Whether you choose one of these suggested names or come up with your own, make sure that your newsletter title reflects the content and goals of your publication. Doing so increases the likelihood of your employees taking the time to read it and getting the most out of the valuable information you provide.

Other Ideas

  • Just the Facts
  • The AdvisorThe Dispatch
  • The Bulletin
  • The Communique
  • The Final Word
  • Our Voices
  • Hands Up
  • All Hands
  • In Touch, In Tune
  • The Information X Change
  • The ___ Company Family Album
  • On Target
  • The People’s Press
  • The Right Direction
  • The Beacon
  • The Forum
  • The Lineup
  • The Steering Wheel
  • Roadmap to Success

Newsletter names by frequency

  • The Morning Report
  • The Daily Bulletin
  • Dividend Daily Newsletter
  • The Daily Dispatch
  • The Daily Press
  • The Monday Morning Quarterback
  • Monday Morning Memo
  • The Week Ahead
  • The Friday Extra
  • The Weekly Wrap
  • The Quarterly Advisor
  • The Monthly Monitor

Modern Newsletter names

  • Resource
  • Alert
  • The Bulletin
  • Beaver
  • Tech Talk
  • Cable
  • Post
  • The Final Word
  • Challenge
  • Notes
  • The Beacon
  • Spectator
  • The Helping Hand
  • Thrive
  • Express
  • Right Direction
  • The Line
  • TalkBack
  • Marketing Directions
  • The Talker
  • The Beats

Fun Newsletter Content Ideas: Boosting Employee Engagement and Connection

Creating fun newsletter content ideas is essential for boosting employee engagement and connection within your business. A company newsletter that incorporates entertaining and engaging elements can greatly improve communication among teams, offer easy opportunities for feedback, and foster a strong workplace culture. In this section, we'll explore some creative ways to create content for your company newsletter that will captivate your employees and help your business thrive.

Tivia or Contests

One popular engaging content idea is to include trivia or contests in your newsletter. Design fun and company-related quizzes for your employees to enjoy. This can be a lighthearted activity that also reinforces their knowledge of your business, product, services, or industry. Add an element of competition by offering prizes to the winners, which can result in increased motivation and teamwork among your employees.

Feature Different Departments

To promote interdepartmental connection and collaboration, feature different departments in each issue of your newsletter. Highlight the achievements, projects, and challenges faced by various teams within your business. This fosters a sense of camaraderie, encourages cross-functional communication, and allows employees to stay informed about what's happening in other departments at your company.

Ask the CEO

Another easy and engaging idea for your newsletter is to include a regular 'Ask the CEO' column. Encourage employees to submit their questions, concerns, or suggestions to the CEO via SMS, text, or an intranet submission form, and feature the top questions and answers in each issue. This creates a direct, open line of communication between the CEO and the workforce, encouraging honest feedback and demonstrating a commitment to transparency.

Training and Development

Consider adding a training or development focus to your newsletter. Share information about upcoming training sessions, workshops, and other learning opportunities available to employees. Providing resources for continuous professional growth not only reinforces your company's commitment to employee development but also increases overall productivity and job satisfaction.

Employee in the Spotlight

Employee spotlights are another great way to create engaging content for your newsletter. Profile a standout employee or team in each issue, detailing their achievements, strengths, and contributions to the company. This not only fosters a sense of appreciation and recognition, but it also showcases the diverse talents within your workforce, inspiring others to strive for similar accomplishments.

Infographic Newsletter

One creative way of presenting content in your newsletter is through infographics and other visual designs. Break down complex information or statistics about your business or industry into easy-to-digest illustrations that will appeal to a wide range of learning styles among your employees. This keeps the information engaging and accessible while adding a touch of creativity.

Keep your readers in the loop on company events, sales, and promotions by providing regular updates in your newsletter. This can serve as a central hub for employees to be aware of upcoming gatherings, celebrations, or opportunities to engage with your business or brand. This type of information not only keeps employees informed but also encourages participation and connection.

Non Work Related Stories

Lastly, foster a sense of workplace culture and community by sharing stories that highlight your company's values, traditions, or initiatives. Whether it's community outreach programs, environmental sustainability commitments, or celebrating diversity, these stories can bring your workforce together and create a sense of pride in being part of your business.

In summary, fun newsletter content ideas are crucial for boosting employee engagement and connection. By incorporating elements such as trivia or contests, department highlights, CEO Q&As, training and development opportunities, employee spotlights, visual designs, event announcements, and culture stories, you'll create an engaging company newsletter that not only informs but connects your workforce as well. Happy newsletter crafting!

How to improve employee newsletter open rates and drive engagement

HR Internal newsletter ideas

New Hire Announcements - It’s important that employees are kept up to date with new hires at the company. Human Relations newsletters should include the names of any new employees, along with their job title and what exactly they’ll be doing at the company.

It’s good to add some personal information about the new employee too, such as their hobbies and general interests outside the office.

Company’s Achievements - What has the company achieved since the last newsletter went out? Did it reach a new sales goal? Sign with an exciting new client? Participate in a major conference? Let the organization know so they can share in the achievement.

Policy Changes - It’s essential to regularly update employees on any policy changes at the company that might affect them. Including these changes in the company newsletter for everyone to see is the perfect opportunity to get the information across without having to send out numerous emails.

Event Announcements - When letting people know of upcoming events, HR should include certain details that will help those attending feel confident and assured. This includes:

  • Event dates and location
  • Information about the event and background
  • Dress code - will it be smart casual? Business attire?
  • What to bring? Include what people should bring with them to the event.


Info From Your Leadership Team - Even if it’s just a short note from the CEO, it sends the message to employees that they want to be included with the company and they care about keeping their employees up to date.

Key Takeaway

Employee newsletters matter. Besides being a great way to share the latest company updates with employees, company newsletters can also be a creative way of sharing and strengthening the organization’s unique culture.

According to Retrospectively, Inc., employee productivity increases anywhere from 20-25% when employees feel connected to their company and its culture.

To create a company newsletter that employees look forward to receiving, companies must include content that is creative and engaging. There are many different fun and interactive options to include in an internal newsletter and it’s up to businesses to pick and choose what content works best for them and their employees.


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