Harnessing the Power of AI: Best Practices for Internal Communications Teams
Watch On-demand
Speakers
Mark Dollins
President, North Star Communications Consulting
About this webinar
In November 2022, ChatGPT took the world by storm. Since then, AI tools have started impacting how businesses communicate with their internal and external audiences.
In this on-demand webinar, originally held in September 2023, you can catch up on how the IC field was feeling about AI last year—ahead of Mark Dollins' Engage 24' session detailing the results of his second AI survey.
While Artificial intelligence (AI) has been around for decades, generative AI tools are new, and they’re changing how businesses communicate with their internal and external audiences.
Some IC professionals are excited about the possibilities that AI brings—like streamlining the way we communicate, making content ideation and development more efficient, and identifying trends and insights to impact future strategy. But others are hesitant about the potential ethical implications of AI—as well as the possibility of it eliminating their roles.
Learn from Mark Dollins, President of North Star Communications Consulting, as he shares what you need to know about leveraging AI for employee communications. You’ll learn:
- The current landscape that AI presents for employee communicators
- Specific AI tools, their capabilities, and current challenges
- How organizations are successfully incorporating AI in their internal comms strategies
- Tips for adopting generative AI with an eye toward ethics, compliance, values, and ESG strategies
- Benchmark survey data that illustrates current adoption among professional communicators
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How Leading Healthcare Organizations Reach Every Frontline Worker
Ask a hospital's communications team whether last week's safety alert reached every person who needed it—nurses, care assistants, porters, techs, cleaners, kitchen staff—and most can't tell you. The message went out, but who read it is guesswork. That blind spot is the real problem, and it starts with the staff. Most of the people keeping a hospital running have no company email and no desk, so an update reaches them through a manager who remembers to pass it on—or it doesn't reach them at all. When that message is a changed protocol or updated equipment guidance, a missed message is a patient-safety risk you never see. What you'll learn During this session, we'll show how healthcare organizations: Reach every clinical and support worker across hospitals, clinics, home visits, and community sites, without relying on email or a shared device. Deliver shift-relevant safety and compliance alerts with read tracking and must-read acknowledgment. Personalize communications by role, location, shift, and language, so people get only what's relevant to them. Use AI to help staff find the right policy or procedure in seconds. Replace scattered, manager-by-manager messaging with communications every employee receives, whatever their shift or location. Support wellbeing and recognition programs that help retain people in demanding roles. Let ward and department leaders communicate locally while central teams keep governance intact. See who opened and acknowledged each critical message. Watch the on-demand recording now.
Everyone's an IC Pro Now: The New Stakeholder Tension When Every Exec Has AI
Sign-off used to mean a few comments in the margin. Now a routine leadership announcement comes back carrying six sets of detailed, confident, strangely similar feedback—because somewhere between your outbox and theirs, half your stakeholders ran it through an AI. Executives aren't just reviewing comms work anymore. Armed with the same tools, plenty of them now believe they can do it. Stakeholder management was already the hardest part of the job; it wasn't built for reviewers with an assistant that never runs out of opinions. This session is about easing that tension—running a review process that still works, and keeping the final say where it belongs. What you'll learn: How to recognize AI-assisted feedback and weigh it for what it is—directional input, not a rewrite Ground rules for review cycles when every stakeholder has a co-pilot How to push back on machine-made opinion without damaging the human relationship behind it How to keep the final say with IC—not with the loudest AI-assisted opinion Plus: a live audience poll putting the first real numbers on how far this has spread. Bring your worst example. Who it's for: Internal comms leaders and senior practitioners who own the review cycle—and intend to keep it. Watch the on-demand recording now.
How Leading Retailers Are Connecting Every Frontline Employee
Retail moves fast. New promotions, pricing changes, operational updates, and company initiatives need to reach every store quickly and consistently. Yet many store workers don't have a corporate email address, and important communications often rely on managers to cascade messages. How do you ensure every retail employee receives critical safety updates, operational changes, and company news? How do you empower local managers to communicate while maintaining corporate governance? And how do you know important communications have actually been seen and acknowledged? Join us to see how leading retailers are rethinking how they connect with frontline employees, delivering critical information with confidence to improve operational execution, strengthen employee engagement and deliver a more consistent customer experience across every store. What you'll learn During this session, we'll explore how retail organizations: Reach every employee—from store workers to delivery drivers—without relying on email, laptops, or shared devices. Deliver shift-relevant alerts, critical policy, operational, and compliance updates with must-read acknowledgments and tracking. Personalize communications by role, location, shift, and language so every employee receives information that's relevant to them. Use AI to help employees quickly find the policies, procedures, and business information they need. Replace ad hoc dissemination with centralized, structured communications ensuring every employee receives consistent updates regardless of shift, location, or manager Balance corporate governance with local flexibility, enabling local managers to communicate confidently while maintaining consistency across every store. Measure employee engagement and message reach, not just publishing activity. Watch on-demand recording.