How to Build a Successful Career in Internal Communications: Insights from an IC Recruiter
Watch On-demand
Speakers
Joss Mathieson
Founder and Chief Encouragement Officer, Change Oasis
Andrew Harvey
Chief Executive Officer, VMA Group
About this webinar
Internal communicators are at the heart of their organizations, connecting all the dots, bringing cohesion to whatever chaos the world introduces, and ultimately moving their companies forward. Simply put, IC is crucial, and therefore, communicators are constantly busy. In that rush to ensure effective employee communications, we've found that communicators are spending less time thinking strategically about their own careers. That's why we want to set aside time to talk about how to advance your career in IC—while at the same time ensuring the steps you take are beneficial for your organization.
Join us on February 25th to hear from Andrew Harvey, an IC recruiter and Chief Executive Officer of VMA GROUP, and Joss Mathieson, Chief Encouragement Officer at Change Oasis, who will share invaluable insights and practical advice drawn from years of research and personal experience within internal comms. This session will highlight key findings from VMA GROUP’s extensive studies, including perspectives on the role and expectations of IC functions.
Register today to learn how to elevate your IC career and deliver outstanding internal communications within your organization. Don't miss this chance to gain expert knowledge and actionable tips for career advancement in internal communications.
Key takeaways:
- How CEOs view the IC role and what they want out of IC functions
- The biggest mistakes that internal communicators make today
- Top 3 ways to develop a successful career in IC
- The link between career development and the delivery of great internal comms
- Where IC is going and how internal communicators can prepare for the future
Access On-Demand Webinars
Reaching Frontline Workers: Two Companies Getting It Right
Frontline employees need the same company news, guidance, and connection as everyone else. Their working day makes that harder. They may be moving between sites, working shifts, serving customers, caring for children, or working in the field. Some have no company email. Some have no work phone. Many have little time to check internal channels. Join Joss Mathieson for a fireside chat with Camille Biau of Babilou Family, an international early-childhood education group with 14,000 employees in 10 countries, and Jessica Nixon of Rightfiber, a U.S. fiber broadband provider that has a dispersed workforce and has just gone through a merger. They will share what they’ve learned about reaching frontline employees, encouraging people to use new channels, and bringing people together during organizational change. What you'll learn: How to get frontline employees onto a new platform, and keep them using it, when nobody's forcing them to How to reach staff who have no work device during their shift How to bring two workforces onto one channel after a merger without either side feeling taken over How to support managers in the field so they aren't the only route to the frontline Who it's for: Internal comms and HR leaders responsible for frontline and shift-based employees, whether you're choosing a platform or trying to get more from the one you have. Watch the on-demand recording to hear how two companies are reaching their frontline employees and take away ideas you can put to work in your own organization.
L’employee advocacy à l’ère de l’IA: vos collaborateurs deviennent votre meilleur levier de visibilité
La façon dont nous découvrons l’information évolue. La recherche alimentée par l’IA s’intègre progressivement dans les usages quotidiens, tandis que les voix de confiance et les expertises reconnues jouent un rôle croissant dans la visibilité des entreprises. Au cours de cette session, nous verrons ce que ces évolutions impliquent pour l’employee advocacy et comment adapter votre programme pour en tirer pleinement parti. Nous nous intéresserons aux contenus qui fonctionnent aujourd’hui, aux différents profils que vous pouvez mobiliser (dirigeants, experts, ambassadeurs et collaborateurs), ainsi qu’aux leviers concrets pour renforcer votre visibilité, l’engagement et l’impact de vos prises de parole. Nous vous montrerons également comment Poppulo permet de déployer concrètement une stratégie d’employee advocacy, facilement et à grande échelle. Découvrez comment mobiliser les bonnes personnes, leur proposer des contenus pertinents, faciliter leur participation et piloter efficacement votre programme, le tout depuis une plateforme unique. Au programme: • Comment l’IA transforme la visibilité et la découverte de l’information, et pourquoi la voix et l’expertise des collaborateurs comptent plus que jamais • Les clés d’un contenu d’Employee Advocacy performant aujourd’hui : une expertise utile et authentique, associée à des contenus pensés à la fois pour les internautes et pour l’IA • Comment mobiliser les bonnes voix, des dirigeants et experts métier aux ambassadeurs et à l’ensemble de vos collaborateurs • Comment construire un programme d’employee advocacy plus performant et plus intelligent pour gagner en visibilité, stimuler l’engagement et générer un impact mesurable • Comment Poppulo facilite concrètement l’employee advocacy en vous aidant à proposer des contenus pertinents, à engager vos collaborateurs et à piloter votre programme à grande échelle À qui s’adresse ce webinar: Aux professionnels de la communication, des réseaux sociaux, de la marque employeur, du marketing et de l’engagement collaborateur qui souhaitent lancer, renforcer ou déployer à plus grande échelle un programme d’employee advocacy. Que vous disposiez déjà d’un programme bien établi ou que vous commenciez tout juste à explorer l’employee advocacy, vous repartirez avec des pistes concrètes pour accroître la participation de vos collaborateurs et maximiser l’impact de votre programme. Inscrivez-vous dès maintenant pour découvrir comment l’employee advocacy évolue à l’ère de l’IA et comment faire de la voix et de l’expertise de vos collaborateurs de véritables leviers de visibilité et d’impact.
Employee Advocacy in the Age of AI: Build Visibility Through Your People
The way people discover information, brands, and expertise is changing. AI-powered search becomes part of everyday discovery, while trusted human voices and credible expertise are playing an increasingly important role in how organizations build visibility. In this session, we’ll explore what these shifts mean for employee advocacy and how you can adapt your program to make the most of it. We’ll look at the types of content that perform today, the different voices you can activate (from leaders and experts to ambassadors and employees) and practical ways to strengthen visibility, engagement, and impact. We’ll also show you how Poppulo brings employee advocacy to life and makes it easy to put into practice and scale. See how you can activate the right people, deliver relevant content, make participation simple for employees, and manage your program effectively. All from one platform. What you’ll learn : How AI is changing visibility and discovery, and why employee voices and expertise matter more than ever What makes advocacy content effective today, from useful, authentic expertise to content structured for both people and AI How to activate the right voices, from leaders and subject-matter experts to ambassadors and wider employee communities How to build a stronger, smarter advocacy program that drives visibility, engagement, and measurable impact How Poppulo supports employee advocacy in practice, making it easier to deliver relevant content, engage employees, and manage your program at scale Who it’s for: Communications, social media, employer brand, marketing, and employee engagement professionals who want to build, strengthen, or scale an employee advocacy program. Whether you’re already running an established program or exploring employee advocacy for the first time, you’ll leave with practical ideas to increase participation and impact. Watch now to discover how employee advocacy is evolving, and how to turn your employees’ voices and expertise into greater visibility and impact.