How Two World-Class Organizations Use Mobile to Take Their Channel Strategy to the Next Level
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Speakers
Jared Curtis
Senior Director of Corporate Communications, Maximus
Kirsty Morrison
Internal Communications Manager, Stewart Milne Group
About this webinar
Now more than ever, employees need timely, relevant info wherever and whenever they work – and communication leaders need a direct line to their people to cut through the noise and drive clarity, action and results.
As organizations adapt to a new reality, communication leaders are evaluating their channel mix and adding new digital channels to engage employees. According to Gallagher, mobile apps in particular are on the rise, with usage growing by a third from 16% in 2020 to 24% in 2021.
In this session on 22nd April at 11am ET/4pm BST we’ll be joined by Jared Curtis, Director of Communications at Maximus and Kirsty Morrison, Internal Communications Manager at Stewart Milne Group, who will share how they have added mobile to their channel mix to drive employee engagement in their organizations. By joining this session you’ll discover:
- How Maximus and Stewart Milne Group are engaging their workforces using the powerful partnership of mobile and email
- Examples of how to drive adoption and engagement with employees using a personalized approach, keeping them productive whether in the office or out in the field.
- Why channel coordination is critical to communication success.
- How insight can be used to drive decision making as part of a multi-channel strategy, regardless of whether you currently use mobile
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