Moving the Needle on Strategic Alignment: Activating Change Champions for Effective Comms and Adoption
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Speakers
Silvia Cambie
Digital Communication and Change Expert, Formerly of Wipro and IBM
Caroline Daly
General Manager, Employee Communications, Poppulo
About this webinar
Join us for the third of our four-part webinar series dedicated to unpacking the intersection of IC and change—both everyday change and larger digital transformation programs. We will explore the role of change champions in driving strategic alignment and amplifying comms.
In this session, thought leader Silvia Cambie, Digital Communication and Change Expert, and formerly of Wipro and IBM, will zoom in on how sustainable change can be achieved through the effective identification, mobilization, activation and empowerment of change champions in organizations.
Using real-world examples, Silvia will illustrate how to leverage champion networks to drive transformation, particularly to support the adoption of innovative technologies like AI and GenAI.
This webinar is essential for HR practitioners and internal comms professionals, as well as anyone involved in change management and digital transformation. Don't miss the chance to learn how to turn change champion management and communication into key pillars of your transformation and adoption strategy.
During this webinar, you'll learn:
- How to identify, mobilize, and engage change champions to drive strategic alignment and enable digital transformation
- Practical tips for overcoming resistance and turning sceptics into active participants
- Techniques for effectively communicating complex change, including the adoption of AI and other innovative technologies across your organization
- Methods to measure the impact and success of your change networks to ensure sustained progress
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The Misalignment Tax: Closing the Strategy–Performance Gap with Comms + HR
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Top Employee Communication Trends & Strategies for 2026
Internal comms is heading into 2026 with more uncertainty about its role than at any point in recent memory. AI is changing the work at speed. Trust is slipping. Managers are stretched thin. Employees are tuning out. And the expectations placed on IC keep widening into work that falls well beyond its traditional scope—often without the structure or support to match. The familiar models aren’t holding, and the function is being pulled into a new order that still isn’t fully defined. 2026 will ask big questions of IC: what it stands for, where it fits, and how it leads through a year marked by uncertainty and shifting expectations. To understand what this means in practice, we’re bringing together four leaders who are working at the sharp end of these changes: Stephanie Cornell, Head of People Communications & Marketing, WPP Annabelle Gordon, Director of Employee Communications, Super Regine Nelson, Director of Internal Communications, Couchbase Stacie Barrett, Former Director of Internal Communications, Domino’s Moderated by Joss Mathieson of Change Oasis, this 60-minute session, including time for your questions, will get into the real pressures facing IC in 2026 and how teams can work through them. Expect to Explore: The shifting identity of internal comms and what it means to play a deeper role in shaping the employee experience Where AI is genuinely changing the work of internal comms, and the risks that emerge when speed increases but understanding doesn’t How IC can work alongside leaders and other functions when old command-and-control habits no longer hold up How IC can rebuild trust and strengthen resilience by creating communication that feels human, transparent, and genuinely meaningful in a year defined by ambiguity The emotional and practical load on IC practitioners, and how to stay steady when you’re communicating through the same uncertainty as everyone else
IC Measurement Masterclass: Ditch Vanity Metrics to Prove Impact
Clicks, opens, and views might look impressive on a dashboard, but they don’t prove whether your communication made a difference. And that doesn’t cut it anymore. Today, especially in the age of AI, internal communicators who can’t demonstrate business impact risk seeing their value questioned by executive leadership. This 45-minute masterclass with Poppulo’s Senior Director of Communications, Andrew Hubbard, will show you how to move beyond vanity metrics and start measuring what really matters: outcomes that align with business goals and prove the strategic value of your internal communications role. Drawing on his leadership at Poppulo, partnerships with leading global companies, and senior comms experience at Rolls-Royce, Santander, and National Grid, Andrew will share hands-on strategies and tactics you can apply immediately to make that impact. What You’ll Learn Why vanity metrics (opens, clicks, views) fall short and what leaders actually care about Practical methods to measure outcomes: understanding, alignment, behavior change, business results How to link comms measurement directly to organizational goals Using internal benchmarks to track progress and demonstrate continuous improvement Quick-win tools like pre and post campaign surveys to capture impact What You’ll Take Away A framework to shift your measurement approach from outputs to outcomes Confidence to link communications directly to business priorities Inspiration from top organizations already proving their impact Practical steps you can apply immediately to strengthen your IC credibility This is your chance to gain the tools and confidence to demonstrate true impact and elevate your role, before AI forces the question.