Webinar: Employee Communications Trends for 2024
Watch On-demand
Speakers
Mark Dollins
President, North Star Communications Consulting
Sharon McIntosh
President & Founder, And Then Communications
Ashley Tobin
Director, Customer Success EMEA, Poppulo
About this webinar
The last several years have put employee communicators in the limelight. From communicating throughout uncertain times, to reimagining the employee experience during a time when the “workplace” is more loosely defined than ever before, and new AI technology is introduced quickly, noteworthy trends in IC crop up frequently and must be addressed. Which begs the question—what trends should IC keep an eye out for in 2024?
Join us on January 31 to hear Sharon McIntosh, President and Founder of And Then Communications, and Mark Dollins, President of North Star Communications Consulting, discuss the top challenges, trends, and opportunities for internal communicators in 2024. We’ll share the key strategies and best practices that employee comms teams should embrace in 2024.
Register now to learn:
- The top trends reshaping workplace communications today
- Common challenges that internal communicators will face in 2024
- How to positively leverage AI technology in your employee comms strategy
- Best practices for using multiple channels to reach employees
- And more
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How Leading Healthcare Organizations Reach Every Frontline Worker
Ask a hospital's communications team whether last week's safety alert reached every person who needed it—nurses, care assistants, porters, techs, cleaners, kitchen staff—and most can't tell you. The message went out, but who read it is guesswork. That blind spot is the real problem, and it starts with the staff. Most of the people keeping a hospital running have no company email and no desk, so an update reaches them through a manager who remembers to pass it on—or it doesn't reach them at all. When that message is a changed protocol or updated equipment guidance, a missed message is a patient-safety risk you never see. What you'll learn During this session, we'll show how healthcare organizations: Reach every clinical and support worker across hospitals, clinics, home visits, and community sites, without relying on email or a shared device. Deliver shift-relevant safety and compliance alerts with read tracking and must-read acknowledgment. Personalize communications by role, location, shift, and language, so people get only what's relevant to them. Use AI to help staff find the right policy or procedure in seconds. Replace scattered, manager-by-manager messaging with communications every employee receives, whatever their shift or location. Support wellbeing and recognition programs that help retain people in demanding roles. Let ward and department leaders communicate locally while central teams keep governance intact. See who opened and acknowledged each critical message. Watch the on-demand recording now.
Everyone's an IC Pro Now: The New Stakeholder Tension When Every Exec Has AI
Sign-off used to mean a few comments in the margin. Now a routine leadership announcement comes back carrying six sets of detailed, confident, strangely similar feedback—because somewhere between your outbox and theirs, half your stakeholders ran it through an AI. Executives aren't just reviewing comms work anymore. Armed with the same tools, plenty of them now believe they can do it. Stakeholder management was already the hardest part of the job; it wasn't built for reviewers with an assistant that never runs out of opinions. This session is about easing that tension—running a review process that still works, and keeping the final say where it belongs. What you'll learn: How to recognize AI-assisted feedback and weigh it for what it is—directional input, not a rewrite Ground rules for review cycles when every stakeholder has a co-pilot How to push back on machine-made opinion without damaging the human relationship behind it How to keep the final say with IC—not with the loudest AI-assisted opinion Plus: a live audience poll putting the first real numbers on how far this has spread. Bring your worst example. Who it's for: Internal comms leaders and senior practitioners who own the review cycle—and intend to keep it. Watch the on-demand recording now.
How Leading Retailers Are Connecting Every Frontline Employee
Retail moves fast. New promotions, pricing changes, operational updates, and company initiatives need to reach every store quickly and consistently. Yet many store workers don't have a corporate email address, and important communications often rely on managers to cascade messages. How do you ensure every retail employee receives critical safety updates, operational changes, and company news? How do you empower local managers to communicate while maintaining corporate governance? And how do you know important communications have actually been seen and acknowledged? Join us to see how leading retailers are rethinking how they connect with frontline employees, delivering critical information with confidence to improve operational execution, strengthen employee engagement and deliver a more consistent customer experience across every store. What you'll learn During this session, we'll explore how retail organizations: Reach every employee—from store workers to delivery drivers—without relying on email, laptops, or shared devices. Deliver shift-relevant alerts, critical policy, operational, and compliance updates with must-read acknowledgments and tracking. Personalize communications by role, location, shift, and language so every employee receives information that's relevant to them. Use AI to help employees quickly find the policies, procedures, and business information they need. Replace ad hoc dissemination with centralized, structured communications ensuring every employee receives consistent updates regardless of shift, location, or manager Balance corporate governance with local flexibility, enabling local managers to communicate confidently while maintaining consistency across every store. Measure employee engagement and message reach, not just publishing activity. Watch on-demand recording.