Employee surveys have been getting a bad rap, with the annual all-employee poll getting beaten up most. But while the maligned, costly and cumbersome annual survey has been getting most of the flak, the star of the quick-fire and agile online pulse survey is shining brightly. It's easy to see why: they're easy and cheap to conduct, they don't alienate employees and feedback is instant, helping engagement and better business results.
But as internal communications measurement and survey expert Angela Sinickas emphasized in her Poppulo webinar, Getting the most out of surveys, just because you can conduct them easily doesn't mean you can do them correctly. Poorly phrased or framed questions, for example, are a recipe for inaccurate data and unreliable results.
In this guide you will learn how to use pulse surveys more effectively, to monitor employee sentiment and assess progress. We also look at how the recent development of Outcome Surveys has taken pulse surveys to a whole new level, demonstrating the effectiveness of communication campaigns in real time, for the first time.
Take-aways:
Kevin Ivers
Communications Specialist
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
