
Employee surveys have been getting a bad rap, with the annual all-employee poll getting beaten up most. But while the maligned, costly and cumbersome annual survey has been getting most of the flak, the star of the quick-fire and agile online pulse survey is shining brightly. It's easy to see why: they're easy and cheap to conduct, they don't alienate employees and feedback is instant, helping engagement and better business results.
But as internal communications measurement and survey expert Angela Sinickas emphasized in her Poppulo webinar, Getting the most out of surveys, just because you can conduct them easily doesn't mean you can do them correctly. Poorly phrased or framed questions, for example, are a recipe for inaccurate data and unreliable results.
In this guide you will learn how to use pulse surveys more effectively, to monitor employee sentiment and assess progress. We also look at how the recent development of Outcome Surveys has taken pulse surveys to a whole new level, demonstrating the effectiveness of communication campaigns in real time, for the first time.
Take-aways:

Internal communication is under real pressure. IC teams are expected to support leaders, shape culture, and deliver relevant, personalized communication to an increasingly diverse audience—all while operating at greater speed and scale than ever before. AI arrives at the right moment. It doesn’t replace communicators; it elevates them. Applied well, AI sharpens the fundamentals of effective communication: diagnosing issues, shaping the narrative, guiding leaders, and delivering messages that connect people to purpose and progress. At its best, AI accelerates drafting, adapts content for different formats, improves accessibility, and surfaces insights about what’s landing. Without governance, though, it can create noise or risk. The opportunity for IC teams is to bring AI in thoughtfully, with governance and human judgment at the center. This guide shows how to do exactly that. Inside, you’ll find practical guidance on when to use AI, where humans remain essential, how to establish guardrails, how to prompt effectively, and how to scale AI responsibly across channels and teams.

Clear answers on security, data protection, integrations, deployment, AI governance, and enterprise scalability.

Over the past two decades, campus communication has shifted from posters and email blasts to a complex web of comms channels that are accessible to students, faculty, and visitors throughout their days. The modern university is both physical and digital, and the speed of communication must meet the needs of a digitally-native generation. In this environment, digital signage has moved from a nice-to-have to a strategic medium—visible, immediate, and flexible—one that connects a dispersed campus. This whitepaper explores how institutions are using digital signage to communicate smarter and faster, and how to build a program that is easy to operate, simple to scale, and resilient in the moments that matter most. Drawing on Poppulo’s expertise in digital signage for college campuses , we’ll share how leading universities are centralizing digital signage management, empowering multiple departments, and using data and design to make every message count. Keep reading to learn how top universities are leveraging digital signage to create more connected, informed, and vibrant campus communities, setting new standards for communication in higher education.