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Employee surveys have been getting a bad rap, with the annual all-employee poll getting beaten up most. But while the maligned, costly and cumbersome annual survey has been getting most of the flak, the star of the quick-fire and agile online pulse survey is shining brightly. It's easy to see why: they're easy and cheap to conduct, they don't alienate employees and feedback is instant, helping engagement and better business results.
But as internal communications measurement and survey expert Angela Sinickas emphasized in her Poppulo webinar, Getting the most out of surveys, just because you can conduct them easily doesn't mean you can do them correctly. Poorly phrased or framed questions, for example, are a recipe for inaccurate data and unreliable results.
In this guide you will learn how to use pulse surveys more effectively, to monitor employee sentiment and assess progress. We also look at how the recent development of Outcome Surveys has taken pulse surveys to a whole new level, demonstrating the effectiveness of communication campaigns in real time, for the first time.
Take-aways:
Kevin Ivers
Communications Specialist
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.
Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.
