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Like never before, internal communicators have the technologies that provide the data we need to deliver the right content to the right audience at the right time, and in the format employees want.
It enables us to get really rich insights into levels of engagement and we can target content dynamically to those audiences.
But with all this technology and access to all this people data, there has never been a greater need to personalize content and make it relevant to the people receiving it.
Because relevance is everything. If employees are getting comms that are not relevant to them they just don't want to know – and it undermines the credibility of the IC team.
These Top Tips, from Poppulo's webinar with Brilliant Ink's Ann Melinger and Jackie Berg: From data to insights: Using employee data to create more personal and measurable communications, shows how you can take advantage of technologies and people data to make your communications more effective.
Joanna Hall
Founder and Owner
Hotels and retailers constantly seek ways to gain a competitive edge and foster strong and long-lasting customer relationships—so a laser-like focus on the customer experience (CX) can ultimately differentiate the best from the rest.
With a renewed focus on aligning employees to business goals to combat the impact of the “Great Resignation,” the introduction of generative AI tools, the constant need to do more with less, and the increase in change and leadership communications, 2023 held a lot of challenges for IC teams.
Artificial Intelligence (AI) has officially made its debut, sparking inspiration, innovation, and hesitation among internal communicators. While many IC professionals are fearful of the potential consequences of AI, the team at Maximus sees it as an opportunity to push the boundaries of internal comms.
