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Like never before, internal communicators have the technologies that provide the data we need to deliver the right content to the right audience at the right time, and in the format employees want.
It enables us to get really rich insights into levels of engagement and we can target content dynamically to those audiences.
But with all this technology and access to all this people data, there has never been a greater need to personalize content and make it relevant to the people receiving it.
Because relevance is everything. If employees are getting comms that are not relevant to them they just don't want to know – and it undermines the credibility of the IC team.
These Top Tips, from Poppulo's webinar with Brilliant Ink's Ann Melinger and Jackie Berg: From data to insights: Using employee data to create more personal and measurable communications, shows how you can take advantage of technologies and people data to make your communications more effective.
Joanna Hall
Founder and Owner
It’s no secret that all employees, regardless of industry or role, rely on timely and accurate information to carry out their jobs and remain aligned with the company’s objectives. However, the task of managing internal communication is no longer confined to a single department or function.
Join us for an enlightening webinar as we delve into the world of strategic communication, exploring the hurdles that individual communicators face, the hurdles that comms teams face, and what it takes to clear those hurdles and deliver best-in-class communications.
Great communicators don’t necessarily make great leaders, but brilliant leaders are always superb communicators. That business leaders today must prioritize communication as a critical skillset is beyond debate. We know it from our own worklife experiences and from having witnessed the critical role CEO communication played during the pandemic, in addition to numerous research papers.
