Like never before, internal communicators have the technologies that provide the data we need to deliver the right content to the right audience at the right time, and in the format employees want.
It enables us to get really rich insights into levels of engagement and we can target content dynamically to those audiences.
But with all this technology and access to all this people data, there has never been a greater need to personalize content and make it relevant to the people receiving it.
Because relevance is everything. If employees are getting comms that are not relevant to them they just don't want to know – and it undermines the credibility of the IC team.
These Top Tips, from Poppulo's webinar with Brilliant Ink's Ann Melinger and Jackie Berg: From data to insights: Using employee data to create more personal and measurable communications, shows how you can take advantage of technologies and people data to make your communications more effective.
Joanna Hall
Founder and Owner
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
