7 Tips to better understand and engage your people

7 Tips to better understand and engage your people

About this Guide

Like never before, internal communicators have the technologies that provide the data we need to deliver the right content to the right audience at the right time, and in the format employees want.

It enables us to get really rich insights into levels of engagement and we can target content dynamically to those audiences.

But with all this technology and access to all this people data, there has never been a greater need to personalize content and make it relevant to the people receiving it.

Because relevance is everything. If employees are getting comms that are not relevant to them they just don't want to know – and it undermines the credibility of the IC team.

These Top Tips, from Poppulo's webinar with Brilliant Ink's Ann Melinger and Jackie Berg: From data to insights: Using employee data to create more personal and measurable communications, shows how you can take advantage of technologies and people data to make your communications more effective.


Joanna Hall

Joanna Hall

Founder and Owner

By clicking “Accept all cookies” you agree to the storing of cookies on your device to enhance your browsing experience, analyze site traffic, and serve tailored content and advertisements.

Cookies preferences

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Manage consent preferences

Strictly Necessary

Always Active

These cookies are necessary for our website to function. They do not store any personally identifiable information and are usually only set in response to actions made by you, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block these cookies, but some parts of the site will not work.


Functionality cookies are used to remember your preferences. They make the site easier for you to navigate by remembering settings you have applied, detect if you’ve already seen a pop-up or auto-fill forms to make them easier for you to complete.


Targeting cookies are used to deliver ads more relevant to you and your interests. These cookies can also be used to measure ad performance and provide recommendations.