Internal communicators are increasingly realizing the critical importance of measuring the effectiveness of their communications, not just measuring the outputs. To us here at Poppulo – where we are passionate about elevating IC to the heart of organizations – this increasing focus on measurement has been obvious with the response to our whitepaper with Angela Sinickas, The Ultimate Guide to Measuring Internal Communications, and our recent webinar with Sean Williams and Stacey Smith, What to measure, why and how – an ongoing issue in internal communication. Given the huge response to Sean and Stacey's webinar, we decided to distill the main takeaways into this handy 7 Top Tips & Insights for measuring internal communications – what to measure, why and how.
But while there is a heightened appreciation of the importance of measurement, as an industry Internal Communications has been behind the curve in the establishment of an internationally accepted set of measurement standards. However, that's changing. Sean Williams and Stacey Smith are leading members of a task force of industry professionals and academics who have been working to establish a set of internationally accepted benchmark standards for measurement in IC.
"We put together standards for the industry because we want to have some objective measure by which to gauge our performance," said Sean. The Top Tips & Insights paper takes you through:
Tim Vaughan
Editorial Director, FWI | Poppulo
Cyber criminality is an enormous and sophisticated business that threatens every organization, big and small. We’ve seen that from hospitals to energy providers, banks, and food suppliers. No company is safe—and employees are one of your highest security risks.
As Internal Communication (IC) teams increase the scope, breadth, and impact of their comms, a fissure is forming between employee experience and IC intent. And it’s getting bigger. There’s a gap between the perceptions of IC and the reality of the employees they communicate with, but with the right strategies, you can start communicating with your employees more effectively—plus have a greater impact on the business.
It might have taken a pandemic to make it happen but, at long last, “experience” is where it’s at.
