
GUIDES
Internal communicators are increasingly realizing the critical importance of measuring the effectiveness of their communications, not just measuring the outputs. To us here at Poppulo – where we are passionate about elevating IC to the heart of organizations – this increasing focus on measurement has been obvious with the response to our whitepaper with Angela Sinickas, The Ultimate Guide to Measuring Internal Communications, and our recent webinar with Sean Williams and Stacey Smith, What to measure, why and how – an ongoing issue in internal communication. Given the huge response to Sean and Stacey's webinar, we decided to distill the main takeaways into this handy 7 Top Tips & Insights for measuring internal communications – what to measure, why and how.
But while there is a heightened appreciation of the importance of measurement, as an industry Internal Communications has been behind the curve in the establishment of an internationally accepted set of measurement standards. However, that's changing. Sean Williams and Stacey Smith are leading members of a task force of industry professionals and academics who have been working to establish a set of internationally accepted benchmark standards for measurement in IC.
"We put together standards for the industry because we want to have some objective measure by which to gauge our performance," said Sean. The Top Tips & Insights paper takes you through:

Tim Vaughan
Editorial Director, Poppulo
Poppulo enables airlines and airports to operate a single, scalable digital signage platform targeted to deliver critical communications to a variety of audiences. By integrating real-time operational systems with centralized content management and governance, Poppulo supports a wide range of use cases—from passenger information and wayfinding to operational visibility and employee communications—within a unified architecture. This approach allows airlines and airports to extend digital signage beyond isolated deployments, creating a coordinated network that can support evolving requirements without adding system complexity or fragmentation. In this whitepaper, you’ll learn how airlines and airports can unify passenger, employee, and operational communications on a single platform—supporting use cases like flight information displays, wayfinding, and real-time operational visibility. You’ll also see how integrating live data with governed content delivery enables more accurate, coordinated messaging at scale.
In this Digital Signage Power Hour, our panel of experts explores the pros and cons of media players versus built-in apps for digital signage and elaborates on how each option impacts content delivery, performance, and flexibility in various environments. A comparison of the compare ease of use, cost-effectiveness, and scalability, will help you make informed decisions tailored to your specific needs. The group also investigates how media players can provide robust, customizable solutions, while built-in apps offer streamlined convenience. Whether you're managing a single display or a complex network, this session equips you with the insights needed to optimize your digital signage strategy effectively. Attend this Power Hour Webinar to lean to Identify the key differences between media players and built-in apps used in digital signage systems, including core features and deployment approaches. Describe how media players and built-in apps affect content delivery, system performance, scalability, and operational flexibility across different environments. Recognize key decision-making factors when selecting between media players and built-in apps, including cost, ease of use, and long-term management considerations.
Internal communication is under real pressure. IC teams are expected to support leaders, shape culture, and deliver relevant, personalized communication to an increasingly diverse audience—all while operating at greater speed and scale than ever before. AI arrives at the right moment. It doesn’t replace communicators; it elevates them. Applied well, AI sharpens the fundamentals of effective communication: diagnosing issues, shaping the narrative, guiding leaders, and delivering messages that connect people to purpose and progress. At its best, AI accelerates drafting, adapts content for different formats, improves accessibility, and surfaces insights about what’s landing. Without governance, though, it can create noise or risk. The opportunity for IC teams is to bring AI in thoughtfully, with governance and human judgment at the center. This guide shows how to do exactly that. Inside, you’ll find practical guidance on when to use AI, where humans remain essential, how to establish guardrails, how to prompt effectively, and how to scale AI responsibly across channels and teams.