7 Top Tips & Insights for measuring internal communications – What to measure, why and how

7 Top Tips & Insights for measuring internal communications – What to measure, why and how

About this Guide

Internal communicators are increasingly realizing the critical importance of measuring the effectiveness of their communications, not just measuring the outputs. To us here at Poppulo – where we are passionate about elevating IC to the heart of organizations – this increasing focus on measurement has been obvious with the response to our whitepaper with Angela Sinickas, The Ultimate Guide to Measuring Internal Communications, and our recent webinar with Sean Williams and Stacey Smith, What to measure, why and how – an ongoing issue in internal communication. Given the huge response to Sean and Stacey's webinar, we decided to distill the main takeaways into this handy 7 Top Tips & Insights for measuring internal communications – what to measure, why and how.

But while there is a heightened appreciation of the importance of measurement, as an industry Internal Communications has been behind the curve in the establishment of an internationally accepted set of measurement standards. However, that's changing. Sean Williams and Stacey Smith are leading members of a task force of industry professionals and academics who have been working to establish a set of internationally accepted benchmark standards for measurement in IC.

"We put together standards for the industry because we want to have some objective measure by which to gauge our performance," said Sean. The Top Tips & Insights paper takes you through:

  • The benefits of measuring your communications
  • Expert tips and insights for smart measurement
  • The recommended standards for measuring internal communications
  • How to apply those standards to your strategic communication planning


Tim Vaughan

Tim Vaughan

Head of Content at Poppulo

By clicking “Accept all cookies” you agree to the storing of cookies on your device to enhance your browsing experience, analyze site traffic, and serve tailored content and advertisements.

Cookies preferences

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Manage consent preferences

Strictly Necessary

Always Active

These cookies are necessary for our website to function. They do not store any personally identifiable information and are usually only set in response to actions made by you, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block these cookies, but some parts of the site will not work.


Functionality cookies are used to remember your preferences. They make the site easier for you to navigate by remembering settings you have applied, detect if you’ve already seen a pop-up or auto-fill forms to make them easier for you to complete.


Targeting cookies are used to deliver ads more relevant to you and your interests. These cookies can also be used to measure ad performance and provide recommendations.