Breaking Barriers: Strategies to Engage Hard-to-Reach Employees

Deskless workers are the backbone of essential industries such as manufacturing, healthcare, retail, transportation, and other sectors that play a key role in supporting the global economy.

Despite making up 80% of the global workforce, deskless employees are often overlooked when it comes to receiving the necessary tools and support to successfully do their jobs— and to help them feel engaged and integral to their company.

And since many don’t have access to devices such as laptops and cell phones while they’re on the job, they simply don’t receive the critical information they need to get work done.

But when the pandemic slowed the world down and forced many desk workers to work remotely, it highlighted the importance of these frontline workers and made it clear that it was time for companies to invest in technology to support, communicate with, and engage this critical segment of the workforce.

In this executive brief, we explore the key takeaways from the Poppulo webinar with Ann Melinger, CEO of Brilliant Ink: Reaching the Unreachable: Why It’s Time to Connect With Your Hard-to-Reach Employees.