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Deskless workers are the backbone of essential industries such as manufacturing, healthcare, retail, transportation, and other sectors that play a key role in supporting the global economy.
Despite making up 80% of the global workforce, deskless employees are often overlooked when it comes to receiving the necessary tools and support to successfully do their jobs— and to help them feel engaged and integral to their company.
And since many don’t have access to devices such as laptops and cell phones while they’re on the job, they simply don’t receive the critical information they need to get work done.
But when the pandemic slowed the world down and forced many desk workers to work remotely, it highlighted the importance of these frontline workers and made it clear that it was time for companies to invest in technology to support, communicate with, and engage this critical segment of the workforce.
In this executive brief, we explore the key takeaways from the Poppulo webinar with Ann Melinger, CEO of Brilliant Ink: Reaching the Unreachable: Why It’s Time to Connect With Your Hard-to-Reach Employees.
Ann Melinger
CEO of Brilliant Ink
Christine Kendall
Content Marketing Manager, Poppulo
It’s no secret that all employees, regardless of industry or role, rely on timely and accurate information to carry out their jobs and remain aligned with the company’s objectives. However, the task of managing internal communication is no longer confined to a single department or function.
Join us for an enlightening webinar as we delve into the practices of the best communications teams and the influence of behavior on effective communication. We will explore the barriers that communicators commonly face, best practices to overcome them, and how a better understanding of behavior science can be a catalyst for best-in-class communications. Our expert panel, including Lindsay Kohler, Lead Behavioural Scientist at scarlettabbott and Joss Mathieson, Chief Encouragement Officer at Change Oasis, will guide you through a thought-provoking discussion that will shed light on the beliefs, concerns, and practices that often hold communicators back from maximizing their impact, including lack of clarity, limited resources, reduced influence, and the fear of making mistakes. And, drawing from insights gained from our maturity model, our experts will outline key elements that can revolutionize your communication practices. Be prepared to expand your thinking and explore new approaches that will invigorate your approach to communication. Key Takeaways:
Great communicators don’t necessarily make great leaders, but brilliant leaders are always superb communicators. That business leaders today must prioritize communication as a critical skillset is beyond debate. We know it from our own worklife experiences and from having witnessed the critical role CEO communication played during the pandemic, in addition to numerous research papers.
