
In Partnership With Ann Melinger, CEO at Brilliant Ink
Deskless workers are the backbone of essential industries such as manufacturing, healthcare, retail, transportation, and other sectors that play a key role in supporting the global economy.
Despite making up 80% of the global workforce, deskless employees are often overlooked when it comes to receiving the necessary tools and support to successfully do their jobs— and to help them feel engaged and integral to their company.
And since many don’t have access to devices such as laptops and cell phones while they’re on the job, they simply don’t receive the critical information they need to get work done.
But when the pandemic slowed the world down and forced many desk workers to work remotely, it highlighted the importance of these frontline workers and made it clear that it was time for companies to invest in technology to support, communicate with, and engage this critical segment of the workforce.
In this executive brief, we explore the key takeaways from the Poppulo webinar with Ann Melinger, CEO of Brilliant Ink: Reaching the Unreachable: Why It’s Time to Connect With Your Hard-to-Reach Employees.

Internal communication is under real pressure. IC teams are expected to support leaders, shape culture, and deliver relevant, personalized communication to an increasingly diverse audience—all while operating at greater speed and scale than ever before. AI arrives at the right moment. It doesn’t replace communicators; it elevates them. Applied well, AI sharpens the fundamentals of effective communication: diagnosing issues, shaping the narrative, guiding leaders, and delivering messages that connect people to purpose and progress. At its best, AI accelerates drafting, adapts content for different formats, improves accessibility, and surfaces insights about what’s landing. Without governance, though, it can create noise or risk. The opportunity for IC teams is to bring AI in thoughtfully, with governance and human judgment at the center. This guide shows how to do exactly that. Inside, you’ll find practical guidance on when to use AI, where humans remain essential, how to establish guardrails, how to prompt effectively, and how to scale AI responsibly across channels and teams.

Clear answers on security, data protection, integrations, deployment, AI governance, and enterprise scalability.

Over the past two decades, campus communication has shifted from posters and email blasts to a complex web of comms channels that are accessible to students, faculty, and visitors throughout their days. The modern university is both physical and digital, and the speed of communication must meet the needs of a digitally-native generation. In this environment, digital signage has moved from a nice-to-have to a strategic medium—visible, immediate, and flexible—one that connects a dispersed campus. This whitepaper explores how institutions are using digital signage to communicate smarter and faster, and how to build a program that is easy to operate, simple to scale, and resilient in the moments that matter most. Drawing on Poppulo’s expertise in digital signage for college campuses , we’ll share how leading universities are centralizing digital signage management, empowering multiple departments, and using data and design to make every message count. Keep reading to learn how top universities are leveraging digital signage to create more connected, informed, and vibrant campus communities, setting new standards for communication in higher education.