Inspired Gear
Change management plans – 10 Top Tips & Insights for internal communicators

WHITEPAPERS

Change management plans – 10 Top Tips & Insights for internal communicators

About this Whitepaper

When we were putting together ‘Change management plans – Top Tips & Insights for internal communicators’ we were cognisant of two major challenges facing organizations today: the global shortage of skilled talent and the linked imperative of hiring people who are adaptable to change. Last year, an international survey by the Manpower Group reported the biggest global shortage of skilled talent in over a decade. Of over 42,000 employers surveyed, 40% reported difficulties in filling roles.

Exacerbating this difficulty for companies everywhere is the absolute necessity to recruit people compatible with an environment of constant change. As change management expert Priya Bates pointed out in her Poppulo webinar, Time for Change: A communicator’s role in change programs’ the rate of change facing organizations is far greater than it’s ever been in history. “How we’re going to recruit and find people who are adaptable to change is one of the big things organizations are talking about,” she said.

As if having two major issues relating to change was bad enough, there is the further problem that the failure rate in change programs is astronomical: almost three out of four fails. There is a silver lining to this ominous cloud, however, and that’s the fact that one of the main reasons why change projects fail is bad communication. And the silver lining is that poor communication can be prevented or fixed.

But only if leaders are aware of the crucial role communications play in change management and they support and resource appropriate action. This means bringing their communications team into the decision-making process early so that the messaging and notification of change plans can be positively proactive, rather than playing potentially damaging catch-up reactive.

To help leaders and internal communicators gain learnings from Priya Bates’ vast experience of working with organizations through change programs, many of them in large organizations with complex challenges, we’ve created Change Management Communication Plans – Top Tips & Insights for internal communicators.

They take you through:

  • Six reasons why change projects fail
  • The Change Path
  • The Role of Communication
  • Why a smooth transition is important
  • What’s important in change communication

Author

Tim Vaughan

Tim Vaughan

Editorial Director, Poppulo

Related content

Expanding Digital Signage Flexibility with the Amazon Signage Stick at the Hollywood Casino at Greektown

When Hollywood Casino Greektown—part of PENN Entertainment—set out to modernize its digital signage network, the goal wasn’t simply to add new screens. The team wanted flexibility and scalability without added cost or IT complexity. With more than 800 screens operating across properties in Michigan, Ohio, and Illinois, AV/IT lead Jason Oziem needed a way to grow the network quickly and affordably. The Amazon Signage Stick, paired with Poppulo, proved to be exactly that solution. Read our latest case study to learn how these casinos expanded their digital signage networks faster and more affordably by pairing Poppulo with the Amazon Signage Stick—without adding IT complexity.

WHITEPAPERSDIGITAL SIGNAGE
How to Plan a Digital Signage Rollout in Higher Education

In an environment where timely communication can make or break the student experience, traditional methods like bulletin boards and email often fall short. Digital signage fills this gap by delivering messages instantly and visually, ensuring critical information reaches the right audience at the right time. It’s not just about convenience—it’s about creating a connected, informed campus community. The benefits speak for themselves. Digital signage enhances safety with rapid emergency notifications, boosts engagement through interactive and eye-catching content, and strengthens university culture by showcasing achievements and campus events. To help you plan and execute a successful digital signage rollout, we’ve created a comprehensive guide, complete with practical templates. You’ll find resources for defining objectives, assessing campus needs, selecting the right technology, building a content strategy, managing launch and training, and measuring success. Use this framework to ensure your digital signage implementation is organized, strategic, and impactful.

PLANNING TEMPLATESDIGITAL SIGNAGE
Top Employee Communication Trends & Strategies for 2026

Internal comms is heading into 2026 with more uncertainty about its role than at any point in recent memory. AI is changing the work at speed. Trust is slipping. Managers are stretched thin. Employees are tuning out. And the expectations placed on IC keep widening into work that falls well beyond its traditional scope—often without the structure or support to match. The familiar models aren’t holding, and the function is being pulled into a new order that still isn’t fully defined. 2026 will ask big questions of IC: what it stands for, where it fits, and how it leads through a year marked by uncertainty and shifting expectations. To understand what this means in practice, we’re bringing together four leaders who are working at the sharp end of these changes: Stephanie Cornell, Head of People Communications & Marketing, WPP Annabelle Gordon, Director of Employee Communications, Super Regine Nelson, Director of Internal Communications, Couchbase Stacie Barrett, Former Director of Internal Communications, Domino’s Moderated by Joss Mathieson of Change Oasis, this 60-minute session, including time for your questions, will get into the real pressures facing IC in 2026 and how teams can work through them. Expect to Explore: The shifting identity of internal comms and what it means to play a deeper role in shaping the employee experience Where AI is genuinely changing the work of internal comms, and the risks that emerge when speed increases but understanding doesn’t How IC can work alongside leaders and other functions when old command-and-control habits no longer hold up How IC can rebuild trust and strengthen resilience by creating communication that feels human, transparent, and genuinely meaningful in a year defined by ambiguity The emotional and practical load on IC practitioners, and how to stay steady when you’re communicating through the same uncertainty as everyone else Don’t miss this—save your spot now! January 27, 11AM ET / 4PM GMT

WEBINAREMPLOYEE COMMS