Great communicators don't necessarily make great leaders, but brilliant leaders are always superb communicators. However, that doesn't mean they have to be the best orators in the world. They don't have to be. Because great communication isn't all about imparting information – it's about connecting and inspiring. That's the most important bit, and it's something that's too often forgotten.
Of course, all leadership teams have varying degrees of communication skills, and even the best can benefit from coaching. And those best placed to give this advice are the people who know their leaders communication strengths and weaknesses better than most, and who also happen to be the same people who know the target audience best - people like YOU, the internal communication professional.
This guide, compiled from questions to executive coach Rob Shimmin during his Poppulo webinar, How to be a better communication coach to your leadership team, addresses issues such as:
Rob Shimmin
CEO, Comms Consultant and Coach
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
