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Great communicators don't necessarily make great leaders, but brilliant leaders are always superb communicators. However, that doesn't mean they have to be the best orators in the world. They don't have to be. Because great communication isn't all about imparting information – it's about connecting and inspiring. That's the most important bit, and it's something that's too often forgotten.
Of course, all leadership teams have varying degrees of communication skills, and even the best can benefit from coaching. And those best placed to give this advice are the people who know their leaders communication strengths and weaknesses better than most, and who also happen to be the same people who know the target audience best - people like YOU, the internal communication professional.
This guide, compiled from questions to executive coach Rob Shimmin during his Poppulo webinar, How to be a better communication coach to your leadership team, addresses issues such as:
Rob Shimmin
CEO, Comms Consultant and Coach
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.
Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.
