Inspired Gear
Poppulo
Cracking the Code: Harnessing Effective Communication Through Human Behavior Insights
EXECUTIVE BRIEF

Cracking the Code: Harnessing Effective Communication Through Human Behavior Insights

About this Executive Brief

Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.

But a greater understanding of the barriers blocking comms strategy and the impact that human behavior can have on communications effectiveness can help communicators shape their comms strategy accordingly and add value to the business.

We explored the strategies to overcome these key barriers and behaviors in a webinar with Lindsay Kohler, Lead Behavioral Scientist at scarlettabbott, Sarah Meurer, VP Global Internal Communications at Elsevier, and Joss Mathieson, Chief Encouragement Officer at Change Oasis.

During the webinar, the panelists shared the top challenges and barriers that they’ve faced in their experience as internal communicators, the strategies they’ve used to overcome these barriers and drive communications forward, real-world success stories and best practices for transforming your approach to communication, and insights gleaned from the Poppulo Communications Maturity Model. Check out the webinar on-demand here.

This guide delves into the key insights and takeaways from the panel discussion, plus shares some resources and approaches to help inform your communications strategy.

Authors

Joss Mathieson

Joss Mathieson

Chief Encouragement Officer at Change Oasis

Lindsay Kohler

Lindsay Kohler

Lead Behavioral Scientist at scarlettabbott

Contributor

 Christine Kendall

Christine Kendall

Content Marketing Manager, Poppulo

Related content

Strategic Communication: Why It's Vital—And How to Do It Effectively

Strategic Communication: Why It's Vital—And How to Do It Effectively

It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.

Employee Comms
Leadership
Return to Office Done Right: Tips, Strategies, and Cautionary Tales

Return to Office Done Right: Tips, Strategies, and Cautionary Tales

The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.

Employee Comms