Smarter Signage Strategies for Higher Ed –

Join the Session!
Inspired Gear
Cracking the Code: Harnessing Effective Communication Through Human Behavior Insights

EXECUTIVE BRIEF

Cracking the Code: Harnessing Effective Communication Through Human Behavior Insights

About this Executive Brief

Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.

But a greater understanding of the barriers blocking comms strategy and the impact that human behavior can have on communications effectiveness can help communicators shape their comms strategy accordingly and add value to the business.

We explored the strategies to overcome these key barriers and behaviors in a webinar with Lindsay Kohler, Lead Behavioral Scientist at scarlettabbott, Sarah Meurer, VP Global Internal Communications at Elsevier, and Joss Mathieson, Chief Encouragement Officer at Change Oasis.

During the webinar, the panelists shared the top challenges and barriers that they’ve faced in their experience as internal communicators, the strategies they’ve used to overcome these barriers and drive communications forward, real-world success stories and best practices for transforming your approach to communication, and insights gleaned from the Poppulo Communications Maturity Model. Check out the webinar on-demand here.

This guide delves into the key insights and takeaways from the panel discussion, plus shares some resources and approaches to help inform your communications strategy.

Authors

Joss Mathieson

Joss Mathieson

Founder and Chief Encouragement Officer at Change Oasis

Lindsay Kohler

Lindsay Kohler

Lead Behavioral Scientist at scarlettabbott

Contributor

 Christine Kendall

Christine Kendall

Content Marketing Manager, Poppulo

Related content

The IC Pro’s Framework to Beat AI Threats and Secure Your Future

Comms professionals are feeling uneasy about AI. For some, the ease with which it generates content raises questions about the future of communication roles. While most communicators now use it regularly for drafting messages, creating images and brainstorming, the real opportunity lies beyond. To stay irreplaceable we need a bigger shift: from using AI tactically to using it strategically. Used wisely, AI can free us from time-consuming drudgery for higher-value work such as audience insight, creativity, strategic advice and building trust with stakeholders. Often lacking purpose-built tools or big budgets, Internal Communicators may find AI is the breakthrough they have been waiting for, but only if we act now! In this thought-provoking and practical session, Megan Thomas from Buzz Communications will share her AI Skill-Building Framework for Communication Professionals. Based on more than five years of AI experience and research, the framework is the first of its kind, highlighting the skill gaps, risks and opportunities that will define the profession’s future. You will leave with clear actions to strengthen your role and demonstrate the value of Internal Communication in an AI-driven world. Key Takeaways: Why communicators face a now-or-never moment with AI. How to spot AI “tells” and avoid the risk of being replaced. The six AI competencies every communicator must build: from strategy to ethics, data and change leadership. How to use AI to create a more fulfilling and fun career.

WEBINARINTERNAL COMMUNICATIONSEMPLOYEE COMMS
Internal Email Masterclass: Transform Employee Comms in Under 60 Minutes

Email remains the heartbeat of internal communication. But too often, employee inboxes are overloaded with messages that miss the mark: ignored, skimmed, or quickly forgotten. This 45 minute masterclass will show you how to turn employee emails and newsletters into communications people actually want to open, read, and respond to. Andrew Hubbard will share strategies shaped by his communications work at Poppulo and learnings from partnerships with many of the world’s most successful companies — as well as his senior comms experience at Rolls-Royce, Santander, and National Grid. What You’ll Learn How to make the most of email in your channel strategy Optimizing email structure: positioning, length, and mix of articles Personalization and dynamic targeting strategies that make every message count Governance, workflow automation and the impact of language translation How to craft subject lines employees actually open Metrics that matter (beyond opens): CTR, CTA completion, and outcomes that prove value What You’ll Take Away A framework you can apply immediately to your own employee emails Inspiration from what “good” looks like in top organizations Practical, tactical wins you can implement tomorrow The confidence to elevate your newsletters from send to strategic asset

WEBINAREMPLOYEE COMMSMEASUREMENT
AI-Enabled Communication at Scale: The Future of Digital Signage

The way we communicate is changing, and it’s changing rapidly. In this webinar, leaders from Poppulo’s Product and Engineering team unpack the growing role of artificial intelligence in digital signage. From reducing manual content creation and scheduling to enabling proactive maintenance and troubleshooting, AI is making signage smarter, more responsive, and more effective. Learn how Poppulo’s agentic AI platform empowers your digital signage network to adapt, learn, and act in service of your goals with minimum TCO. How AI is reshaping digital signage strategies across industries Why agentic AI is a game-changer for content creation, management, scheduling, analyzing, and more Real-world use cases of AI-enhanced digital signage How to get started with AI in Poppulo

WEBINARDIGITAL SIGNAGE