Inspired Gear

Poppulo now partnered with Amazon Signage

Learn More

Poppulo
Cracking the Code: Harnessing Effective Communication Through Human Behavior Insights
EXECUTIVE BRIEF

Cracking the Code: Harnessing Effective Communication Through Human Behavior Insights

About this Executive Brief

Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.

But a greater understanding of the barriers blocking comms strategy and the impact that human behavior can have on communications effectiveness can help communicators shape their comms strategy accordingly and add value to the business.

We explored the strategies to overcome these key barriers and behaviors in a webinar with Lindsay Kohler, Lead Behavioral Scientist at scarlettabbott, Sarah Meurer, VP Global Internal Communications at Elsevier, and Joss Mathieson, Chief Encouragement Officer at Change Oasis.

During the webinar, the panelists shared the top challenges and barriers that they’ve faced in their experience as internal communicators, the strategies they’ve used to overcome these barriers and drive communications forward, real-world success stories and best practices for transforming your approach to communication, and insights gleaned from the Poppulo Communications Maturity Model. Check out the webinar on-demand here.

This guide delves into the key insights and takeaways from the panel discussion, plus shares some resources and approaches to help inform your communications strategy.

Authors

Joss Mathieson

Joss Mathieson

Founder and Chief Encouragement Officer at Change Oasis

Lindsay Kohler

Lindsay Kohler

Lead Behavioral Scientist at scarlettabbott

Contributor

 Christine Kendall

Christine Kendall

Content Marketing Manager, Poppulo

Related content

How to Build a Successful Career in Internal Communications: Insights from an IC Recruiter

How to Build a Successful Career in Internal Communications: Insights from an IC Recruiter

Internal communicators are at the heart of their organizations, connecting all the dots, bringing cohesion to whatever chaos the world introduces, and ultimately moving their companies forward. Simply put, IC is crucial, and therefore, communicators are constantly busy. In that rush to ensure effective employee communications, we've found that communicators are spending less time thinking strategically about their own careers. That's why we want to set aside time to talk about how to advance your career in IC—while at the same time ensuring the steps you take are beneficial for your organization.

Internal Communications
Effective Digital Signage in Higher Education: Real World Applications and Trends

Effective Digital Signage in Higher Education: Real World Applications and Trends

Digital signage has revolutionized communication within universities and colleges, enhancing the experience for students, faculty, and visitors. Over the last 20 years, digital signage has evolved from simple display screens to sophisticated networks that integrate with various campus systems, providing dynamic and interactive content catered to the right audiences for any campus location. The ability to deliver real-time information, promote events, and ensure safety through emergency alerts has made digital signage an indispensable tool in higher education.

Digital Signage
Hospitality in the Digital Age: How Signage is Revolutionizing the Guest Experience

Hospitality in the Digital Age: How Signage is Revolutionizing the Guest Experience

Over the past two decades, digital signage has transformed the hospitality industry, becoming an essential tool for elevating guest experiences, improving staff communication, and boosting revenue. From interactive lobby concierge screens and personalized messaging on readerboards, to real-time updates and branded upsell opportunities, digital signage continues to redefine how hotels and resorts connect with guests and employees.

Digital Signage