EXECUTIVE BRIEF
Cracking the Code: Harnessing Effective Communication Through Human Behavior Insights
About this Executive Brief
Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.
But a greater understanding of the barriers blocking comms strategy and the impact that human behavior can have on communications effectiveness can help communicators shape their comms strategy accordingly and add value to the business.
We explored the strategies to overcome these key barriers and behaviors in a webinar with Lindsay Kohler, Lead Behavioral Scientist at scarlettabbott, Sarah Meurer, VP Global Internal Communications at Elsevier, and Joss Mathieson, Chief Encouragement Officer at Change Oasis.
During the webinar, the panelists shared the top challenges and barriers that they’ve faced in their experience as internal communicators, the strategies they’ve used to overcome these barriers and drive communications forward, real-world success stories and best practices for transforming your approach to communication, and insights gleaned from the Poppulo Communications Maturity Model. Check out the webinar on-demand here.
This guide delves into the key insights and takeaways from the panel discussion, plus shares some resources and approaches to help inform your communications strategy.
Authors
Joss Mathieson
Founder and Chief Encouragement Officer at Change Oasis
Lindsay Kohler
Lead Behavioral Scientist at scarlettabbott
Contributor
Christine Kendall
Content Marketing Manager, Poppulo
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