Clicks, opens, and views might look impressive on a dashboard, but they don’t prove whether your communication made a difference. And that doesn’t cut it anymore. Today, especially in the age of AI, internal communicators who can’t demonstrate business impact risk seeing their value questioned by executive leadership.

This 45-minute masterclass with Poppulo’s Senior Director of Communications, Andrew Hubbard, will show you how to move beyond vanity metrics and start measuring what really matters: outcomes that align with business goals and prove the strategic value of your internal communications role.

Drawing on his leadership at Poppulo, partnerships with leading global companies, and senior comms experience at Rolls-Royce, Santander, and National Grid, Andrew will share hands-on strategies and tactics you can apply immediately to make that impact. 

What You’ll Learn

• Why vanity metrics (opens, clicks, views) fall short and what leaders actually care about
• Practical methods to measure outcomes: understanding, alignment, behavior change, business results
• How to link comms measurement directly to organizational goals
• Using internal benchmarks to track progress and demonstrate continuous improvement
• Quick-win tools like pre and post campaign surveys to capture impact

What You’ll Take Away

• A framework to shift your measurement approach from outputs to outcomes
• Confidence to link communications directly to business priorities
• Inspiration from top organizations already proving their impact
• Practical steps you can apply immediately to strengthen your IC credibility

This is your chance to gain the tools and confidence to demonstrate true impact and elevate your role, before AI forces the question.