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Internal Email Masterclass: Transform Employee Comms in Under 60 Minutes

UPCOMING WEBINAR – SEPTEMBER 23RD

Internal Email Masterclass: Transform Employee Comms in Under 60 Minutes

About this Webinar

Email remains the heartbeat of internal communication. But too often, employee inboxes are overloaded with messages that miss the mark: ignored, skimmed, or quickly forgotten.

This 45 minute masterclass will show you how to turn employee emails and newsletters into communications people actually want to open, read, and respond to.

Andrew Hubbard will share strategies shaped by his communications work at Poppulo and learnings from partnerships with many of the world’s most successful companies — as well as his senior comms experience at Rolls-Royce, Santander, and National Grid.

What You’ll Learn

  • How to make the most of email in your channel strategy
  • Optimizing email structure: positioning, length, and mix of articles
  • Personalization and dynamic targeting strategies that make every message count
  • Governance, workflow automation and the impact of language translation
  • How to craft subject lines employees actually open
  • Metrics that matter (beyond opens): CTR, CTA completion, and outcomes that prove value

What You’ll Take Away

  • A framework you can apply immediately to your own employee emails
  • Inspiration from what “good” looks like in top organizations
  • Practical, tactical wins you can implement tomorrow
  • The confidence to elevate your newsletters from send to strategic asset

Event Details

Calendar

September 23, 2025

45 Minutes

Speaker

Andrew Hubbard

Andrew Hubbard

Senior Director of Communications at Poppulo

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Internal Email Masterclass: Transform Employee Comms in Under 60 Minutes

Email remains the heartbeat of internal communication. But too often, employee inboxes are overloaded with messages that miss the mark: ignored, skimmed, or quickly forgotten. This 45 minute masterclass will show you how to turn employee emails and newsletters into communications people actually want to open, read, and respond to. Andrew Hubbard will share strategies shaped by his communications work at Poppulo and learnings from partnerships with many of the world’s most successful companies — as well as his senior comms experience at Rolls-Royce, Santander, and National Grid. What You’ll Learn How to make the most of email in your channel strategy Optimizing email structure: positioning, length, and mix of articles Personalization and dynamic targeting strategies that make every message count Governance, workflow automation and the impact of language translation How to craft subject lines employees actually open Metrics that matter (beyond opens): CTR, CTA completion, and outcomes that prove value What You’ll Take Away A framework you can apply immediately to your own employee emails Inspiration from what “good” looks like in top organizations Practical, tactical wins you can implement tomorrow The confidence to elevate your newsletters from send to strategic asset

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