Head of Content, Poppulo
We’ve distilled the main takeaways from our recent webinar in a handy tip sheet which is full of useful advice based on many years of invaluable journalistic insights. Abigail Levene and James Curtis of Stampa Communications know what they’re talking about, having introduced newsroom strategies and techniques to many successful organizations.
- Why a corporate newsroom is needed
- What makes a good story
- How to look for interesting content
The first step is understanding what is a corporate newsroom. It’s a central team that communicates the organization’s strategic content using editorial standards, practices and a journalistic mindset. It’s not necessarily about having a large newsroom structure, it’s more about mindset and approach to story gathering and storytelling.