2023 has been another year of uncertainty and continuous change, with most businesses still trying to figure out what the future of work looks like for them.
Coupled with a shifting economic climate and the acceleration of digital transformation, companies have had to undergo enormous transformation to successfully keep up—causing many employees to feel left behind, disconnected from the business, or uncertain of the future.
There is no silver bullet to solve these complex problems. But there is something that is critical to overcoming the myriad of challenges in today’s workplace, and that’s communication: leaders communicating with employees, keeping them in the loop, and leading by example; employees giving feedback and asking questions of leadership; and operational communications to keep people safe and help them do a better job.
So, how are the best in the business approaching employee comms in these challenging times?
Poppulo’s Engage ‘23 conference brought together thousands of people dedicated to improving communications to hear from elite communications professionals from some of the top organizations, including National Grid, Maximus, NatWest, and more. We explored a variety of topics from the benefits of personalization and how to get measurement right, to the value of connecting comms strategy to business initiatives, and how to embrace artificial intelligence.
You can watch all Engage 2023 sessions here, or if you’re short on time, we’ve rolled up the key takeaways in this guide.
Christine Kendall
Content Marketing Manager, Poppulo
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
