
EXECUTIVE BRIEF
2023 has been another year of uncertainty and continuous change, with most businesses still trying to figure out what the future of work looks like for them.
Coupled with a shifting economic climate and the acceleration of digital transformation, companies have had to undergo enormous transformation to successfully keep up—causing many employees to feel left behind, disconnected from the business, or uncertain of the future.
There is no silver bullet to solve these complex problems. But there is something that is critical to overcoming the myriad of challenges in today’s workplace, and that’s communication: leaders communicating with employees, keeping them in the loop, and leading by example; employees giving feedback and asking questions of leadership; and operational communications to keep people safe and help them do a better job.
So, how are the best in the business approaching employee comms in these challenging times?
Poppulo’s Engage ‘23 conference brought together thousands of people dedicated to improving communications to hear from elite communications professionals from some of the top organizations, including National Grid, Maximus, NatWest, and more. We explored a variety of topics from the benefits of personalization and how to get measurement right, to the value of connecting comms strategy to business initiatives, and how to embrace artificial intelligence.
You can watch all Engage 2023 sessions here, or if you’re short on time, we’ve rolled up the key takeaways in this guide.

Christine Kendall
Content Marketing Manager, Poppulo
As the workplace evolves, organizations are rethinking how their physical spaces support the employee experience. From offices to shared spaces, every environment is an opportunity to inform, engage, and connect employees in more meaningful ways. Digital signage is emerging as one of the most effective ways to activate these spaces—and conference room screens are one of the easiest, most overlooked places to start, especially in the moments before and after meetings. Join us to see how Poppulo’s latest release turns in-room screens into always-on communication channels, helping you share key messages and reach employees using the screens you already have. You’ll also see how easy it is to activate and manage content across your meeting room screens, in addition to getting a broader sense of what effective in-office communication looks like today. In this webinar, you’ll learn how to: Turn idle in-room screens into active communication channels Reach employees in high-attention moments before, after, and between meetings Reinforce campaigns and key messages without adding new channels Easily manage and scale content across conference room screens
Poppulo enables airlines and airports to operate a single, scalable digital signage platform targeted to deliver critical communications to a variety of audiences. By integrating real-time operational systems with centralized content management and governance, Poppulo supports a wide range of use cases—from passenger information and wayfinding to operational visibility and employee communications—within a unified architecture. This approach allows airlines and airports to extend digital signage beyond isolated deployments, creating a coordinated network that can support evolving requirements without adding system complexity or fragmentation. In this whitepaper, you’ll learn how airlines and airports can unify passenger, employee, and operational communications on a single platform—supporting use cases like flight information displays, wayfinding, and real-time operational visibility. You’ll also see how integrating live data with governed content delivery enables more accurate, coordinated messaging at scale.
In this Digital Signage Power Hour, our panel of experts explores the pros and cons of media players versus built-in apps for digital signage and elaborates on how each option impacts content delivery, performance, and flexibility in various environments. A comparison of the compare ease of use, cost-effectiveness, and scalability, will help you make informed decisions tailored to your specific needs. The group also investigates how media players can provide robust, customizable solutions, while built-in apps offer streamlined convenience. Whether you're managing a single display or a complex network, this session equips you with the insights needed to optimize your digital signage strategy effectively. Attend this Power Hour Webinar to lean to Identify the key differences between media players and built-in apps used in digital signage systems, including core features and deployment approaches. Describe how media players and built-in apps affect content delivery, system performance, scalability, and operational flexibility across different environments. Recognize key decision-making factors when selecting between media players and built-in apps, including cost, ease of use, and long-term management considerations.