EXECUTIVE BRIEF
Unlocking the Power of Employee Communications: Key Takeaways from Engage ‘23
About this Executive Brief
2023 has been another year of uncertainty and continuous change, with most businesses still trying to figure out what the future of work looks like for them.
Coupled with a shifting economic climate and the acceleration of digital transformation, companies have had to undergo enormous transformation to successfully keep up—causing many employees to feel left behind, disconnected from the business, or uncertain of the future.
There is no silver bullet to solve these complex problems. But there is something that is critical to overcoming the myriad of challenges in today’s workplace, and that’s communication: leaders communicating with employees, keeping them in the loop, and leading by example; employees giving feedback and asking questions of leadership; and operational communications to keep people safe and help them do a better job.
So, how are the best in the business approaching employee comms in these challenging times?
Poppulo’s Engage ‘23 conference brought together thousands of people dedicated to improving communications to hear from elite communications professionals from some of the top organizations, including National Grid, Maximus, NatWest, and more. We explored a variety of topics from the benefits of personalization and how to get measurement right, to the value of connecting comms strategy to business initiatives, and how to embrace artificial intelligence.
You can watch all Engage 2023 sessions here, or if you’re short on time, we’ve rolled up the key takeaways in this guide.
Author
Christine Kendall
Content Marketing Manager, Poppulo
Related content
Over the past two decades, campus communication has shifted from posters and email blasts to a complex web of comms channels that are accessible to students, faculty, and visitors throughout their days. The modern university is both physical and digital, and the speed of communication must meet the needs of a digitally-native generation. In this environment, digital signage has moved from a nice-to-have to a strategic medium—visible, immediate, and flexible—one that connects a dispersed campus. This whitepaper explores how institutions are using digital signage to communicate smarter and faster, and how to build a program that is easy to operate, simple to scale, and resilient in the moments that matter most. Drawing on Poppulo’s expertise in digital signage for college campuses, we’ll share how leading universities are centralizing digital signage management, empowering multiple departments, and using data and design to make every message count. Keep reading to learn how top universities are leveraging digital signage to create more connected, informed, and vibrant campus communities, setting new standards for communication in higher education.
Dive a little deeper into AI for digital signage and learn what the future holds for these two technologies. Across the enterprise, AI is no longer a distant vision—it’s quickly becoming a practical tool reshaping how organizations work, connect, and communicate. From automating workflows to personalizing customer experiences, AI is changing the way information flows, both inside and outside of businesses. For digital signage network owners, this shift presents both an opportunity and a challenge. How do we move from simply broadcasting content to delivering communication that’s adaptive, intelligent, and responsive in real time? How do we take advantage of AI in ways that make networks easier to manage, more engaging for audiences, and more valuable to the business? This shift is something most businesses are currently navigating, but they don’t have to figure it all out on their own. Poppulo is here to help demystify the technology and provide insight into how AI will shape the future of digital signage.
Without the right platform and capabilities, managing a growing digital signage network can be complex and time-consuming. Device downtime and inconsistent content playback can take time and resources away from the experiences you want to deliver. Additionally, reporting gaps, or otherwise tedious and manual reporting tools make it harder to determine what is working and what isn’t, which is a huge barrier to ensuring your digital signage network is contributing to your organization’s goals. In this session, we’ll share practical guidance on how AI-driven tools, like Poppulo’s Analyze Agent can help digital signage teams: Keep devices healthy and running smoothly Ensure content plays correctly across every screen Strengthen governance and oversight You’ll leave with a clear understanding of how AI can simplify network management, save time, and maximize the impact of your digital signage.