
The past year of trauma, loss, and upheaval has dramatically altered the workplace. Faced with continuous disruptions and forced to adapt to lockdowns, layoffs, and homeschooling, employees are understandably exhausted.
There are rising levels of stress and burnout across the globe: 75 percent of employees in the US and almost a third in the Asia-Pacific region report symptoms of burnout, and European countries have reported increasing levels of pandemic fatigue.
But for all organizations, there are more changes ahead – like vaccination rollouts, back-to-the-office plans, mergers, and acquisitions, or revamped company strategies. Change is essential to business survival, and many organizations are undertaking necessary transformations right now.
This has created one of the biggest challenges organizations will face in 2021: How can they buoy employees exhausted from relentless turmoil and change, and equip them for the further changes coming their way this year?
Communication will be at the very heart of how companies and their leaders step up to this challenge. To help you tackle what lies ahead, we asked three experts in behavioral science, communication, and change management to share their advice for employee communicators this year.
Download “6 tips to combat change fatigue” to read each expert’s top two pieces of advice for re-energizing your workforce in 2021.

Internal communication is under real pressure. IC teams are expected to support leaders, shape culture, and deliver relevant, personalized communication to an increasingly diverse audience—all while operating at greater speed and scale than ever before. AI arrives at the right moment. It doesn’t replace communicators; it elevates them. Applied well, AI sharpens the fundamentals of effective communication: diagnosing issues, shaping the narrative, guiding leaders, and delivering messages that connect people to purpose and progress. At its best, AI accelerates drafting, adapts content for different formats, improves accessibility, and surfaces insights about what’s landing. Without governance, though, it can create noise or risk. The opportunity for IC teams is to bring AI in thoughtfully, with governance and human judgment at the center. This guide shows how to do exactly that. Inside, you’ll find practical guidance on when to use AI, where humans remain essential, how to establish guardrails, how to prompt effectively, and how to scale AI responsibly across channels and teams.

Clear answers on security, data protection, integrations, deployment, AI governance, and enterprise scalability.

When communication is clear, consistent, and grounded in purpose, HR becomes one of the most powerful drivers of culture and performance. But that only happens when people understand what’s being asked of them—and feel connected to why it matters. This guide is for HR professionals who want to align their communication strategy with the things that matter most: engagement, retention, wellbeing, and trust. It brings together practical thinking, real-world insight, and clear guidance on how to measure what’s working—and where to adjust. From AI and analytics to channel strategy and message design, we explore how to build a communication approach that supports your people and delivers real impact. Inside the Guide How leadership, HR, and internal comms can align to shape culture The impact of AI on HR communication and KPI strategy Why multichannel messaging matters—and how to do it well The KPIs that help HR teams track progress, improve clarity, and build trust A practical framework for building a people-first comms strategy How analytics can help you learn what’s landing and where to improve Smart communication means making every message count. This guide shows you how to do it.