How employee communication drives business outcomes

How employee communication drives business outcomes

Zora Artis GAICD SCMP
Zora Artis GAICD SCMPCEO
Tim Vaughan
Tim VaughanEditorial Director

Access Whitepaper

By submitting this form you consent to receive marketing content from Poppulo. You can withdraw your consent at any time.

About this Whitepaper

This Poppulo resource looks at how some of the best organizations bring their people with them on their change journey to achieve business outcomes – at a time when constant change is everyday business.

C-suite advisor and communications leader Zora Artis explores real-life examples of the role employee communications plays in:

  • Strategic alignment - Aurecon
  • Employee engagement - Bayer
  • Employee experience - Adobe
  • Going beyond shareholder value - BHP and Deloitte

At Poppulo we believe that now more than ever, companies and their leaders must cut through the day-to-day noise across their organizations, to drive change and strategic growth initiatives forward. Transformation requires a workforce that understands and embraces change.

It means that your people must be engaged, aligned, and have a positive experience and connection to the workplace, and understand the role of the work they do.

This is where employee communication is front and center, and this paper looks at organizations that know this and get the results they want.

Related Content

The AI Toolkit for Internal Communications

The AI Toolkit for Internal Communications

Internal communication is under real pressure. IC teams are expected to support leaders, shape culture, and deliver relevant, personalized communication to an increasingly diverse audience—all while operating at greater speed and scale than ever before. AI arrives at the right moment. It doesn’t replace communicators; it elevates them. Applied well, AI sharpens the fundamentals of effective communication: diagnosing issues, shaping the narrative, guiding leaders, and delivering messages that connect people to purpose and progress. At its best, AI accelerates drafting, adapts content for different formats, improves accessibility, and surfaces insights about what’s landing. Without governance, though, it can create noise or risk. The opportunity for IC teams is to bring AI in thoughtfully, with governance and human judgment at the center. This guide shows how to do exactly that. Inside, you’ll find practical guidance on when to use AI, where humans remain essential, how to establish guardrails, how to prompt effectively, and how to scale AI responsibly across channels and teams.

Download Guide
The Poppulo Guide for IT & Security Buyers

The Poppulo Guide for IT & Security Buyers

Clear answers on security, data protection, integrations, deployment, AI governance, and enterprise scalability.

Download Guide
The Ultimate Guide to Employee Communication Goals and KPIs for HR Management

The Ultimate Guide to Employee Communication Goals and KPIs for HR Management

When communication is clear, consistent, and grounded in purpose, HR becomes one of the most powerful drivers of culture and performance. But that only happens when people understand what’s being asked of them—and feel connected to why it matters. This guide is for HR professionals who want to align their communication strategy with the things that matter most: engagement, retention, wellbeing, and trust. It brings together practical thinking, real-world insight, and clear guidance on how to measure what’s working—and where to adjust. From AI and analytics to channel strategy and message design, we explore how to build a communication approach that supports your people and delivers real impact. Inside the Guide How leadership, HR, and internal comms can align to shape culture The impact of AI on HR communication and KPI strategy Why multichannel messaging matters—and how to do it well The KPIs that help HR teams track progress, improve clarity, and build trust A practical framework for building a people-first comms strategy How analytics can help you learn what’s landing and where to improve Smart communication means making every message count. This guide shows you how to do it.

Download Guide

Join The Mailing List to get The Latest Resources