Top Tips on turning challenges in Internal Communications into opportunities
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About this Guide
Great internal communications have never been more important, but a good IC function takes a lot of work, dedication, agility and progression.
Ensuring your organization has a great internal communications function is not without its challenges. But what if we were to take these challenges, and not only find solutions, but create opportunities out of them?
In this tip sheet, derived from our webinar with Paul Barton, Principal Consultant of Paul Barton Communications, and Kris Pugsley, Senior Communications Manager for ON Semiconductor, you will learn how to develop opportunities from the following questions:
- How can we show IC's impact on the business?
- What metrics do senior leaders most value?
- How can you drive adoption of an ESN?
- How to meet the increased need to have stronger internal branding?
If you would like to watch back on the webinar that was delivered by Paul and Kris, click here.
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Internal communicators measure plenty. Open rates, click-throughs, attendance, views, and reach—most IC teams have dashboards full of the stuff. What they struggle with is proving that any of it made a difference to the business. And business impact is the only measurement their leaders genuinely care about. It's a gap most IC practitioners feel acutely. Gallagher's 2026 Employee Communications Report found that seven in 10 internal communicators still measure only basic activity metrics, and fewer than one in eight measure business impact. Measurement is the weakest capability in their global readiness model, and teams relying only on activity data are the ones struggling most to demonstrate their value. This is a two-part guide built to close that gap. Part One is the Masterclass. It sets out why outcome measurement matters, the frameworks that make it manageable, and the principles separating measurement that proves impact from measurement that just fills a dashboard. Part Two is the Playbook. It's the templates, the worked example, and the sample dashboard—the practical tools you'll need for a successful comms campaign. Read the Masterclass for the thinking. The Playbook is where you'll find the tools to put it into practice. We hope you find them useful. Tim Vaughan Editorial Director, Poppulo
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