Content Marketing Manager, Poppulo

 Christine Kendall

Driven by the need for real-time, relevant, and targeted messaging at scale, digital signage has emerged as a key communication tool across all industries. From retail and hospitality to corporate offices and higher education, organizations today rely on digital signage to engage audiences, streamline operations, and drive business outcomes. As we delve into the current state and future outlook of the market, it becomes clear that digital signage is not just a trend, but a critical communication channel for customer and employee connections alike.

Even though digital signage seems ubiquitous across industries, the signage landscape is rapidly evolving, driven by technological advancements and changing consumer expectations. Artificial Intelligence (AI), augmented reality (AR), and data analytics are revolutionizing the way content is created, displayed, and personalized, enabling businesses to deliver more targeted, relevant, and impactful messages to their audiences. As companies seek to differentiate themselves in an increasingly competitive market, the ability to leverage these technologies effectively has become a critical factor in driving customer engagement and operational efficiency. This transformation presents both a challenge and an opportunity: organizations that adapt quickly can gain a significant competitive edge.

At the forefront of the digital signage market, Poppulo stands out as a leader in innovative solutions that empower organizations to communicate effectively in today’s saturated market. By offering cutting-edge features such as AI-driven content personalization, robust analytics, and seamless integration capabilities, Poppulo enables businesses to maximize the impact of their digital signage investments. As we explore the key drivers of market growth, emerging trends, and future innovations in this whitepaper, we’ll uncover how Poppulo’s unique approach to digital signage is helping companies create immersive experiences, enhance brand impact, and drive measurable business results in an increasingly screen-centric world.

Whitepapers

The Digital Signage Landscape: Current State and Future Outlook

Digital Signage

Customer Comms

 Internal Communication, Employee Experience and Organisational Culture Consultant, Vision 29

Jo Coxhill

Companies that fail to take employee wellbeing seriously pay for it in lost productivity, higher turnover, and disengagement that drags down teams and culture. 

And yet, many overlook one of the simplest, most powerful levers they have: how their leaders communicate. How leaders speak, listen, and show up for their people directly shapes morale, trust, and sense of belonging. It impacts everything from engagement to retention and attracting talent. 

And this is where internal comms and HR teams have real influence: the opportunity to shape a narrative that supports wellbeing from the top down. Join internal comms expert Jo Coxhill for a practical, straight-talking session on how to help your leaders communicate in ways that actually support people, so employees feel heard, understood, and better equipped to do their best work. 

Practical ways to guide leaders in communicating with empathy and intention

Examples of leadership messaging that builds trust and reduces employee stress

Tips for aligning internal comms and HR to support wellbeing through consistent messaging

Ideas you can apply right away to help your people feel heard, valued, and supported

Webinar

Leading with Care: Enabling Leadership Comms to Foster Employee Wellbeing

Employee Comms

Internal Communications

Editorial Director, Poppulo

Tim Vaughan

When communication is clear, consistent, and grounded in purpose, HR becomes one of the most powerful drivers of culture and performance.
But that only happens when people understand what’s being asked of them—and feel connected to why it matters.

This guide is for HR professionals who want to align their communication strategy with the things that matter most: engagement, retention, wellbeing, and trust. It brings together practical thinking, real-world insight, and clear guidance on how to measure what’s working—and where to adjust.

From AI and analytics to channel strategy and message design, we explore how to build a communication approach that supports your people and delivers real impact.

How leadership, HR, and internal comms can align to shape culture

The impact of AI on HR communication and KPI strategy

Why multichannel messaging matters—and how to do it well

The KPIs that help HR teams track progress, improve clarity, and build trust

A practical framework for building a people-first comms strategy

How analytics can help you learn what’s landing and where to improve

Smart communication means making every message count.

Guides

The Ultimate Guide to Employee Communication Goals and KPIs for HR Management

Leadership

Director of Content Marketing, Poppulo

Mic Wilborn

When was the last time you visited a hotel, casino, college campus, bank, large corporate office, airport, or nearly any other major organization, without seeing a screen?

While you may not always notice it, digital signage is everywhere. From the moment you walk out the door, you’re met with digital menus in your local coffee shop, advertisement screens in front of retail businesses, digital directories at the office, and screens sharing wait times at the doctor’s office—and that’s just scratching the surface.

At Poppulo, we’re committed to helping our customers communicate more effectively in a digital world. Whether you already have a digital signage network with thousands of screens, or you’re just starting out on your journey, we want to ensure you know how to get the most out of your investment. So, we’ve created this E-Book to help you maximize the ROI of your digital signage, with tips from pre-implementation and content creation to governance and network expansion.

When it comes to effectively implementing, managing, and scaling a digital signage network, every organization must start somewhere. Start your digital signage journey here, with this e-book.

Digital Signage Best Practices E-Book

Award-Winning Author and IABC EMENA Region Chair

Monique Zytnik 

Director of Internal Communications & Engagement at Poppulo

Andrew Hubbard

AI tools are only as effective as the systems they operate within

 Without the right processes and infrastructure, even the most advanced AI solutions can't deliver their full potential. 

This webinar with Monique Zytnik—author of the award-winning 

Internal Communications in the Age of Artificial Intelligence,

 and Poppulo's Director of Communications, Andrew Hubbard—is designed for internal communications teams looking to lay a solid foundation for AI integration. We'll explore: 

 Define your communication goals and audience insights in a way that supports AI—not disrupts it. 

 Identify repeatable tasks ripe for automation, and standardize templates, tone, and approval processes. 

 Clean up and centralize employee data so it’s current, consistent, and usable across platforms. 

 Connect your tools and platforms so they can support AI enhancements without friction. 

 Set clear policies, define accountability, and build transparency into your AI workflows from day one. 

 Upskill your team, create playbooks, manage your stakeholder's expectations, and build a culture that supports confident, responsible AI adoption. 

A checklist to evaluate your current processes and systems.

Actionable steps to enhance your team's AI readiness.

Insights into building a scalable and secure foundation for AI integration.

Reserve your spot today and take the first step towards a more efficient and future-ready AI communications strategy.

Don’t miss this terrific opportunity, register now

The Hidden Gaps in Your Internal Comms Processes That Could Sabotage AI Success

Senior Communications Business Partner, WPP

Lewis O'Neill

Product Marketing Director, Poppulo

Heather Bicknell

Discover how leading organizations are driving measurable impact with Poppulo’s employee communications platform in our upcoming webinar, featuring findings from a Forrester Total Economic Impact™ (TEI) study and real-world insights from Poppulo customers.

of the Forrester independent TEI study*, including the economic and qualitative benefits achieved by Poppulo customers.

 who will share how they’ve evolved their IC strategies using Poppulo.

on proving the value of internal comms, building a business case, and improving employee engagement.

The state of internal communications before Poppulo

Transformations in communication strategies and team efficiency with Poppulo

Standout campaigns, outcomes, and lessons learned

Tips on measuring IC impact and building buy-in across the business

Whether you're a comms leader or exploring how to elevate your internal communications, this session will provide 

inspiration, data, and actionable strategies 

to hear directly from those making a difference with Poppulo.

 of the Poppulo Employee Communications Platform, a commissioned study conducted by Forrester Consulting on behalf of Poppulo, in April 2025. Results are over three years for a composite organization based on interviewed customers.

Forrester Study

Revealing The Total Economic Impact™ of Poppulo

How Poppulo Customers Achieved a Significant 375% ROI



The impact strong internal communication has on an organization is undeniable, but how do you measure that value?

In April 2025, Poppulo commissioned Forrester Consulting to conduct a The Total Economic Impact™ (TEI) study to independently assess the potential ROI enterprises may achieve with Poppulo.

Forrester interviewed four Poppulo customers and aggregated their results over three years into a composite organization. The study explores how Poppulo helped drive significant improvement in communication quality and processes, leading to increased employee and communicator productivity and decreased turnover costs.

Download the study to discover the substantial cost savings and business benefits realized by Poppulo customers, including:

A three-year 375% return on investment (ROI) with a payback period of less than 6 months

2X employee reach, resulting in increased understanding and $2.9M in time savings

32 working days saved per Poppulo user each year through more efficient content creation

A 5% reduction in corporate communication staff turnover through increased employee engagement and satisfaction

 Of The Poppulo Employee Communications Platform, a commissioned study conducted by Forrester Consulting on behalf of Poppulo.

Reports

The Total Economic Impact™ of Poppulo

Strategy

General Manager, Employee Communications

Caroline Daly

Digital Transformation Leader, formerly of Unilever

Tom Brookes

Global Director of Communications and Corporate Affairs, formerly of Linklaters, EY and Barclays

Alistair Smith

Head of Communications

Dodi Axelson

Managing Director

Lisa Colella

The AI revolution in internal communications isn't approaching—it's here, rapidly transforming how organizations connect with their employees. At Pop Summit 2025, leading industry experts discussed this seismic shift, offering invaluable insights into navigating and mastering this new era.

If you couldn't join us live, don’t worry, you still can gain these critical insights on-demand here. You’ll hear how to:

Elevate Your Role: Transition from overseeing tasks that AI can automate to becoming a strategic advisor, harnessing uniquely human skills to guide organizational success.

Navigate Integration Challenges: Understand the complexities and avoid the pitfalls associated with embedding AI into internal communication strategies.

Reimagine the Internal Communication Function: Discover innovative approaches to redefine the communications role in an AI-driven landscape.

Drive Business Value: Learn how to thrive and contribute significantly to your organization's objectives by effectively leveraging AI advancements.

Don't miss this opportunity to equip yourself with the knowledge and strategies every employee comms professional will need in the age of AI.

The Value Pivot: Shaping Comms Influence in the Age of AI

As we step deeper into 2025, the landscape of internal communications is rapidly evolving, driven by constant change and pervasive uncertainty both inside and outside the workplace. On top of these challenges, the explosion of AI and other new innovations has made it imperative that communicators keep up with the latest trends and embrace new technology to stay ahead of the competition and meet increasing productivity demands.

In our recent webinar, featuring Andrew Hubbard, Senior Director of Internal Communications at Poppulo, Asha Isaac, Head of Internal Communications and Culture Change at London Borough of Tower Hamlets, Ashley Dennison, Founder of CommsConsultants.com, and Gary Oxenham, Deputy Head of Internal Communications at KPMG, we explored the evolving landscape of internal comms in 2025, including the rapid advancements in AI, automation, and intuitive software that are set to redefine how we connect with employees across the globe.

In this executive brief, we’ll share the key takeaways from the webinar, including:

How AI can supercharge your comms strategies

Strategies to engage & inspire frontline workers

The importance of getting leadership comms right

Tips for making the biggest impact on the business in 2025

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The Ultimate Guide to Internal Comms Strategy

The Multi-Million Dollar Impact of Communication on Employee & Customer Experience

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FEATURED CONTENT

The Ultimate Guide to Internal Comms Strategy

The Multi-Million Dollar Impact of Communication on Employee & Customer Experience

UPCOMING WEBINAR – JULY 29TH

Leading with Care: Enabling Leadership Comms to Foster Employee Wellbeing

Resources

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