Inspired Gear

Four Winds Interactive and SmartSpace Global are now Poppulo

Learn More

Poppulo
Modernize Employee Communications to Improve Digital Experiences and Workforce Engagement
REPORTS

Modernize Employee Communications to Improve Digital Experiences and Workforce Engagement

a Gartner® report

About this Report

Effective communications are critical for enterprise organizations today. But reaching today’s workforce is more challenging than ever. Compounding this challenge is the fact that once companies send out information, measuring the efficacy of each communication is often too difficult to scale.

According to Gartner, “By 2024, 15% of organizations will improve employee communications by relying on a multiexperience communications solution that embraces multisource analytics to assess effectiveness."*

The ability to send out communications across a variety of channels—and measure the performance of that content—will be key to improving overall workforce engagement. That’s exactly what the Poppulo Harmony platform was created to do: empower organizations to personalize content at scale, and measure efficacy across channels.

Further, Gartner states, “Simplifying DEX for internal communications requires a foundational technology platform that is multichannel, multiexperience and can be augmented by other specialized solutions. These tools are well-positioned to simplify DEX by varying communications based on persona, workforce segment and communication type."*

To read the full Gartner report and learn more about how companies are thinking about modernizing communications and improving workforce engagement, fill out the form for complimentary access.

*Source: Gartner, Modernize Employee Communications to Improve Digital Experiences and Workforce Engagement, Mike Gotta, Adam Preset, June 22 2022.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Author

Mic Wilborn

Mic Wilborn

Director of Content Marketing, Poppulo

Related content

Recalibrating Comms to Achieve More in 2023

Recalibrating Comms to Achieve More in 2023

Insights from Gallagher State of the Sector

Employee CommsMeasurement
Webinar: Top Internal Comms Trends for 2023

Webinar: Top Internal Comms Trends for 2023

2023 will be the year for internal communication professionals to establish new norms for how they communicate to help shape the post-pandemic workplace culture. But what are the top trends that will guide internal comms strategy over the next year—and what can internal communicators do to better support employees in today’s changing workplace?

Employee Comms