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Effective communications are critical for enterprise organizations today. But reaching today’s workforce is more challenging than ever. Compounding this challenge is the fact that once companies send out information, measuring the efficacy of each communication is often too difficult to scale.
According to Gartner, “By 2024, 15% of organizations will improve employee communications by relying on a multiexperience communications solution that embraces multisource analytics to assess effectiveness."*
The ability to send out communications across a variety of channels—and measure the performance of that content—will be key to improving overall workforce engagement. That’s exactly what the Poppulo Harmony platform was created to do: empower organizations to personalize content at scale, and measure efficacy across channels.
Further, Gartner states, “Simplifying DEX for internal communications requires a foundational technology platform that is multichannel, multiexperience and can be augmented by other specialized solutions. These tools are well-positioned to simplify DEX by varying communications based on persona, workforce segment and communication type."*
To read the full Gartner report and learn more about how companies are thinking about modernizing communications and improving workforce engagement, fill out the form for complimentary access.
*Source: Gartner, Modernize Employee Communications to Improve Digital Experiences and Workforce Engagement, Mike Gotta, Adam Preset, June 22 2022.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
Mic Wilborn
Director of Content Marketing, Poppulo
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