Campaign Reports

Overcome the challenges of measuring your campaigns across multiple channels. Easily track content across your organization’s email, intranet, social and video channels.

Campaign reports across channels

Tag emails, or email articles, intranet content, videos and social network content as part of your digital campaign, and easily report on how your campaign content is being received across your main digital channels

Segmentation & reach reports

Break your campaign results down and see what is happening at a business unit or department level, giving you a greater understanding of your employee campaign audience. Use these insights to improve your overall campaign strategy over time.

Monitor campaigns as they happen, take corrective action

Monitor your campaigns results as they happen, allowing you to amend or update your employee, content or channel strategy mid-campaign to ensure you achieve your campaign goals. Easily identify where your campaign is landing well and engaging with employees, and also identify areas where you may need to focus additional campaign resources.

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Campaign outcome surveys

Measure the impact of your digital campaigns on your employees, in terms of a quantifiable change in attitude, behaviour, understanding or knowledge amongst employees around the campaign topic. For the first time, easily show senior stakeholders the impact of your work in supporting organisational strategic objectives.

Campaign Reports

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Baseline Survey

Ahead of your campaign, run a baseline survey against a random sample of the campaign audience. This allows you to capture the current levels of understanding or behaviour around the topic.

Campaign Reports

Run your campaign

Execute your cross channel campaign, tagging Email, Intranet, Video and Social content as part of the campaign and viewing the segmented results on a daily basis in Newsweaver Analytics.

Outcome Survey

Outcome Survey

Once your campaign is completed, rerun the same survey against a different random sample of your campaign audience. Overlay the results to capture the impact of your campaign, in terms of the change in the levels of attitude, knowledge, understanding or behaviour around the topic. Show the impact of IC on a campaign basis.

Measuring internal communications metrics

Segment your campaign results to allow you to monitor your campaign as it progresses, and to adjust your campaign strategy, if required, to achieve your communication goals. Identify where in the organisation your campaign is landing well and engaging employees, and identify where most IC work and focus is required to achieve your campaign goals.

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Our comms campaigns are now bigger and better thanks to Poppulo

Sian Cargan, CDK Global
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