Overcome the challenges of measuring your campaigns across multiple channels. Easily track content across your organization’s email, intranet, social and video channels.
Campaign reports across channels
Tag emails, or email articles, intranet content, videos and social network content as part of your digital campaign, and easily report on how your campaign content is being received across your main digital channels
Segmentation & reach reports
Break your campaign results down and see what is happening at a business unit or department level, giving you a greater understanding of your employee campaign audience. Use these insights to improve your overall campaign strategy over time.
Monitor campaigns as they happen, take corrective action
Monitor your campaigns results as they happen, allowing you to amend or update your employee, content or channel strategy mid-campaign to ensure you achieve your campaign goals. Easily identify where your campaign is landing well and engaging with employees, and also identify areas where you may need to focus additional campaign resources.
Campaign outcome surveys
Measure the impact of your digital campaigns on your employees, in terms of a quantifiable change in attitude, behaviour, understanding or knowledge amongst employees around the campaign topic. For the first time, easily show senior stakeholders the impact of your work in supporting organisational strategic objectives.
Ahead of your campaign, run a baseline survey against a random sample of the campaign audience. This allows you to capture the current levels of understanding or behaviour around the topic.
Run your campaign
Execute your cross channel campaign, tagging Email, Intranet, Video and Social content as part of the campaign and viewing the segmented results on a daily basis in Newsweaver Analytics.
Once your campaign is completed, rerun the same survey against a different random sample of your campaign audience. Overlay the results to capture the impact of your campaign, in terms of the change in the levels of attitude, knowledge, understanding or behaviour around the topic. Show the impact of IC on a campaign basis.
Measuring internal communications metrics
Segment your campaign results to allow you to monitor your campaign as it progresses, and to adjust your campaign strategy, if required, to achieve your communication goals. Identify where in the organisation your campaign is landing well and engaging employees, and identify where most IC work and focus is required to achieve your campaign goals.
Easily identify in your organisation, at the business unit, department, country or region level, which employees you are reaching with your IC content, and which employees you are not.
Once identified, take steps to learn what is working with your highly engaged employees, and identify why some areas of the business are not as engaged as you’d like. Use these insights to improve employee engagement across the entire organisation.
Easily identify on a department, business unit, country or region basis how your employees are engaging with the content IC sharing.
Which areas of the business are engaged? Which channels are they most engaged on? How long are they spending consuming pieces of content?
Identify during your campaign where and via which channel your IC efforts are engaging your employees and where engagement blackspots exist, and use this insight to modify your campaign strategy to ensure you achieve your campaign goals.
Poppulo the all in one platform
for Internal Communication
Transform your internal communications with attractive, engaging emails that are highly personalized, interactive and can be targeted for specific audiences.
Easily measure performance and engagement with your internal communications. Segment data by employee group, monitor business impact and prove the value of your internal comms.
Manage all aspects of your events to maximise attendance and boost participation. Send branded event invitations, manage registrations and gather feedback.