You are working blind unless you can measure the performance of your communications. Our email analytics help identify the most effective email content and the way different employee groups engage.
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Use easy-to-understand reports for real-time insights to identify employee groups that are most and least engaged. See how many employees open your emails, and whether they click through.
Get an instant snapshot of key performance results for every email sent, such as number of opens, most popular content and other channels visited
Find out what content your employees do and don’t respond to. Track content popularity and use these insights to inform your content strategy and employee targeting.
Layer employee data on top of email performance to identify trends that provide actionable insights. Identify and understand which employee groups are most and least engaged, and compare results by business unit, country or role.
View a heat map of employee click activity to make better informed decisions on how to boost visibility of important content.
Gather important intelligence on how employees consume messages by analyzing the devices, email clients and browsers used by your audience.
Intranet, Video & Social Analytics
With cross-channel measurement, you can understand and improve the impact of your digital internal communications, and prove value to senior management.
Track the performance of communications on your intranet using industry-standard KPIs such as Visitors, Sessions, Page Views, Average Time on Page and more…
With Poppulo Analytics you can report on video play rates and engagement, easily report on the employee groups you are reaching and understand the effectiveness of your video channel as part of a campaign.
Understand how your employees communicate and collaborate on your Yammer network. Get the insights you need to drive its adoption, maximize the return on your investment, and make it a success for your organization.
Content & Engagement Reports
Understand how content performs across your primary channels and use these insights to inform your content strategy.
Analyze results for each channel individually, and improve content engagement by understanding which channel works best for different audiences.
Discover which topics work, with whom, and on which channel. All so you can maximize message cut-through and content engagement.
Get a consolidated, global view of results across your primary channels; email, intranet, video & social. Understand the reach and impact of your communications across your entire organization, and see a clear picture of your overall communications effectiveness.
Easily measure and report on how engagement levels are changing month on month, based on an algorithm comprised of key IC metric components, including Reach and Average Time on Page.
Poppulo the all in one platform
for Internal Communication
Transform your internal communications with attractive, engaging emails that are highly personalized, interactive and can be targeted for specific audiences.
Easily measure performance and engagement with your internal communications. Segment data by employee group, monitor business impact and prove the value of your internal comms.
Manage all aspects of your events to maximise attendance and boost participation. Send branded event invitations, manage registrations and gather feedback.