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The way we work, where we work, and how we work has fundamentally changed, with organizations now built around more scattered workforces than ever before.
In this fragmented, increasingly dispersed world of work, the glue that holds everything together, the oil that is critical to the smooth running of every aspect of the organization is clear, timely, and effective internal communication.
But for internal communications to be effective they must have a laser strategic focus on being employee-centric and achieving business goals. If not, they will fail.
This whitepaper is designed to help you achieve these imperatives by guiding you through the steps you need to take to build and execute the IC strategy your organization needs.
Tim Vaughan
Editorial Director, Poppulo
It's more crucial than ever to demonstrate the impact and value of internal communication efforts. IC teams that rely on data to drive their strategies can ensure the comms they send drive business value—and they can prove it.
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.
