Inspired Gear

Engage '24 is available on-demand.

Watch now

Poppulo
Return to resources
The Ultimate Guide to Measuring Internal Communications
GUIDES

The Ultimate Guide to Measuring Internal Communications

About this Guide

We know measurement can be a bit of a pain. That’s why we’re showing you how to make it painless!
It can be one of the most frustrating aspects of working in internal communications. You know measuring your activity is hugely important. In fact it's critical, not only to proving your own value but also making sure your comms are in line with overall business goals.

This is why we commissioned one of the world's leading measurement experts, Angela Sinickas, to write what we wanted to be the ultimate, simple-to-understand and practical guide to measurement. So that internal communicators could be more effective and prove value.

Key takeaways:

  • Easy to measure observational metrics
  • Content consumption and readability testing
  • Brilliant Tips & Traps for conducting employee focus groups
  • Gap analysis – how closely do expectations match reality?
  • Wording and scale for questions: How many response options should we use?
  • Top Tips for presenting results

Author

Tim Vaughan

Tim Vaughan

Editorial Director, Poppulo

Related content

Closing the Divide: How Two Companies are Engaging Frontline Workers with Digital Signage

Closing the Divide: How Two Companies are Engaging Frontline Workers with Digital Signage

Engaging employees proves to be a hurdle for most businesses, but the difficulty level spikes when your workforce includes a blend of deskless workers, remote staff, and those in-office. This makes the challenge of reaching every employee with meaningful, relevant content significantly more complicated as many employees working remotely or on factory floors don’t have access to the same tools and resources as in-office employees. Yet, addressing this challenge is paramount for ensuring the success of the business.

Employee Comms